The crypto industry did not appear in Super Bowl ads this year, but Jack Dorsey appeared at the game wearing a Satoshi Nakamoto T-shirt, which may also have a marketing effect on Bitcoin and cryptocurrency. There have been many influences.
Cryptocurrency Industry Absent from U.S. Super Bowl Advertising
According to Fox Business, although the total market value of the crypto market has recovered to $1.81 trillion, most crypto industry players have decided to give up on the Super Bowl. Advertising opportunities.
Kraken confirmed to be absent
Kraken marketing chief Mayur Gupta told Fox Business that although the Super Bowl is a U.S.-centric event, the next wave of cryptocurrency users will come from around the world and not just in the United States. . He pointed out that unlike the last time cryptocurrency marketing focused on hype and FOMO, this time the trend will focus more on education and awareness of the value proposition of cryptocurrency.
Bitcoin ETF issuers missed opportunity?
According to internal sources, BlackRock will not participate in Super Bowl advertising. Grayscale, which has been widely deployed in New York subways and airports nationwide, will also be absent.
According to CBS reports, Fox Business cited relevant content and pointed out that the Super Bowl advertising time in early November last year was almost completely sold out, and the Bitcoin ETF was officially approved by the SEC two months later.
Fox Business pointed out that because many crypto institutions have gone bankrupt in the past, this may cause the legal fees of crypto players to take precedence over marketing and advertising campaigns, especially since Coinbase, a frequent advertiser of the Super Bowl in the past, is also in litigation with the SEC.
Jack Dorsey wears a Satoshi Nakamoto T-shirt
According to SFGATE reports, Jack Dorsey, the founder of Block and Twitter, appeared in the Super Bowl wearing a Satoshi Nakamoto short T-shirt. Competition, traveling with famous singers Beyoncé and Jay-Z.
Perhaps this has also brought a lot of marketing effects to Bitcoin and cryptocurrency.
But in fact, this is the second consecutive year that Jack Dorsey has appeared in the Super Bowl wearing a Satoshi Nakamoto T-shirt.
He was wearing the same T-shirt on February 12 last year, but his hair was shorter than this year.
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