Yuga Labs is a very smart NFT brand marketing company, they are the creators of Bored Ape Yacht Club. Recently, Yuga Labs revealed on social media their upcoming BAYC metaverse project Otherside Second Trip, which will be launched in March 2023. The Chinese name of this project is The Second Journey to Another World, which will introduce new game links and mechanisms. With this game, users will be able to enjoy more gamification options and high levels of entertainment. To lower the barrier to entry, the project is also designed to run on a web browser, allowing more people to easily participate.
Yuga Labs’ latest project is Otherside Second Trip, a game that integrates cryptocurrency. The game is designed to lower the barrier to entry for users, so it can be played directly on a web browser. In the game, players can purchase or craft various items, which will be considered digital property and can be sold, exchanged, or given away.
Owners of BAYC, MAYC and Meebits can use their NFT avatars directly in the game. Additionally, Yuga Labs announced a partnership with Improbable, where they will use the Otherside Development Kit (ODK) provided by Improbable to create and customize avatars to enhance the in-game avatar experience.
BAYC’s development scale has exceeded expectations. Co-founder Willy Aronow originally pitched Boring Ape as an online version of streetwear brand Supreme, but now BAYC has evolved into a more ambitious brand. It combines NFTs, fashion, live events, and the upcoming Metaverse game. To launch Boring Ape Yacht Club, Yuga Labs now has more than 80 employees and is valued at more than $4 billion. This achievement is astonishing.
Recently, Yuga Labs’ projects including BAYC, MAYC and ApeCoin have all surged, creating a good market environment for Otherside. Among them, Koda 3D PFP has the potential to become a new blue-chip project in Otherside. Otherside also has independent SDK software that can enhance the custom fantasy space within MetaRPG. In the future, Otherside may connect various other meta-international products to build an NFT international "public chain" and focus on developing infrastructure, economic models and cross-game layout.
The cooperation between Animoca and OpenSea will bring additional advantages to Yuga Labs’ meta-international and game layout. In addition, Otherside focuses on the reuse value and practicality of the land rather than treating it as vacant property. Yuga Labs has a series of high-quality collections, whose market value exceeds 20% of the total NFT market. These well-known IPs will become Yuga Labs’ trump card and build a global community based on identity. Through cooperation with Animoca and OpenSea, Yuga Labs will further consolidate its leadership position in the NFT field and provide more innovative and unique meta-world and gaming experiences.
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