China Consumers Association: A total of 56.75 million pieces of 'Double 11' consumer rights protection information were collected in 28 days, and more than 150,000 pieces of 'live-streaming goods' were collected

According to news from this site on November 24, the China Consumers Association released the 2023 "Double 11" Consumer Rights Protection Public Opinion Analysis Report. During the 28-day monitoring period from October 20 to November 16, collected a total of There were 56,753,335 pieces of information related to "consumer rights protection", with an average of about 2.02 million pieces of information per day. The number of messages peaked on November 10 at 2,767,910.

This site learned from the China Consumers Association that in terms of information dissemination channels, the main information dissemination channels for "consumer rights protection" include videos, Weibo, clients, news websites, WeChat, forums, etc. Among them, video information has the highest amount, reaching 42.93%; followed by Weibo, accounting for 24.61%; and third, client, accounting for 15.67%.

During the monitoring period, we detected a total of 3,261,027 pieces of information about “consumption rights protection” complaints, accounting for 1/2 of the total amount of “consumption rights protection” information. 5.75%

There are 1,565,203 pieces of negative information about "live streaming", accounting for 47.99% of the complaints, with an average daily amount of 55,900 pieces of information. The amount of information is concentrated in the first half of "Double 11", peaking on October 25, at 94,694 . Problems such as price monopoly, vulgar promotion of goods, and false propaganda are more prominent.

There were 870,131 pieces of negative information about "product quality", accounting for 26.68% of the complaints, with an average daily volume of 31,076 pieces of information. The amount of information is concentrated in the early days of "Double 11", peaking at 55,629 on October 25. Among them, the problem of counterfeiting in live broadcast rooms is prominent.

There are 75,663 pieces of negative information about "advertising experience", accounting for 2.32% of the complaints, with an average daily volume of 2,702 pieces of information. It peaked on November 14 at 8,552 . Mainly concentrated in mobile software advertisements, many forced jump methods make consumers unable to guard against them.

##There are 63,757 pieces of negative information about "promotional price disputes", accounting for 1.96% of the complaints, with an average of 2,277 pieces per day, The overall trend is fluctuating and rising, with complaints concentrated on October 31, November 10, and November 13. Among them, November 10 has the highest amount of information, with 4635 . The main topics are issues such as arbitrary changes in preferential policies, sudden price reductions near the end of the event, non-guaranteed prices, and inducing consumers to cancel orders.

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