Microsoft Bing uses artificial intelligence to generate search result titles to improve search efficiency

Microsoft’s Bing search engine can now use artificial intelligence to generate titles for certain search results. This feature uses GPT-4 technology and is designed to provide more relevant and informative search results to help users find the websites they want faster

IT House noticed that if the user searches for a certain keyword and then clicks the down arrow next to the title link in the search results, you can see that some results are marked with "AI-Generated Caption" )".

Bing says it uses GPT-4 to generate these AI headlines by analyzing users’ search keywords and then “extracting the most relevant information from the web page and cleverly transforming it into something highly relevant and easy to understand.” "Snippets," Bing writes, "The generated titles are customized for each unique search query and may generate different snippets for different queries. The generated titles may not exactly replicate the original text on the page, but they must Various signals and techniques should be used to ensure the quality and accuracy of the generated text."

Bing says website owners can block these AI-generated titles using the NOCACHE or NOARCHIVE tags.

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