Global tablet market: Shipments reached 33 million units in the third quarter, an increase of 8% from the previous quarter

According to news on November 6, market research organization Canalys today announced statistics on global tablet shipments in the third quarter of 2023. Data show that global tablet shipments reached 33 million units in the third quarter, a 7% decrease from the same period last year, but an increase of 8% compared with the previous quarter. This trend suggests that the tablet market has begun to recover ahead of the upcoming important holiday season.

According to the editor’s understanding, new entrants in this field are also performing very strongly. For example, Xiaomi's tablet shipments have an annual growth rate of 119.7%, while Huawei's tablet shipments have an annual growth rate of 28.2%

Himani, Research Manager at Canalys Mukka said that as inventory levels stabilized, tablet shipments gradually increased month-on-month, which brought positive signals to the upcoming holiday season. Ongoing discounts and new product launches are expected to push the market back on the growth track, achieving year-on-year growth.

As user needs continue to change, large-scale high-end screen devices have become a new consumer hotspot. Additionally, tablet manufacturers will need to prioritize incorporating generative AI into their devices to maintain a competitive advantage. Some leading manufacturers, such as Apple and Samsung, have said they will integrate AI experiences into their hardware portfolios. As PCs and smartphones make significant advances in AI, manufacturers must ensure their tablets deliver a consistent user experience and maintain interoperability across device ecosystems

Canalys pointed out that smartphone manufacturers have shown strong competitiveness in the tablet market, especially those Chinese manufacturers that are committed to product innovation and high cost performance. In terms of rankings, Apple continues to rank first, with its iPad shipments reaching 12.5 million units in the quarter, accounting for 38% of the market share. Samsung ranked second, shipping 6.2 million units, down 6%, while Lenovo ranked third, shipping 2.6 million units. Huawei and Xiaomi ranked fourth and fifth respectively, with Xiaomi entering the top five for the first time and becoming the manufacturer with the highest growth rate.

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