New title: Changes in the smartphone market: Apple surpasses Samsung to become the largest shipment manufacturer

News on August 29 showed that although Apple has always dominated the global high-end smartphone market with its iPhone and obtained nearly 80% of the profit share, its sales volume is still slightly lower than that of Samsung Electronics. However, the latest predictions from well-known industry analyst Ming-Chi Kuo indicate that there may be changes in the landscape in the future. He believes that this year and next year, Apple is expected to surpass Samsung Electronics and become the manufacturer with the largest smartphone shipments in the world.

According to Ming-Chi Kuo’s prediction, this year’s Apple iPhone shipments Shipment volume is expected to reach 220 million to 225 million units, and Samsung Electronics has cut its smartphone orders this year to 220 million units. This gap means that Apple is expected to surpass Samsung in shipments. For 2024, Ming-Chi Kuo revealed that Apple’s shipment target is set at 250 million units. He believes this is a reasonable expectation and expects year-on-year growth of 5-10%. In comparison, Samsung Electronics's expectations for market demand in 2024 are relatively conservative. Therefore, if Apple can maintain its growth momentum, it is possible to continue to maintain its position as the world's largest smartphone manufacturer

According to the editor's understanding, in the market competition, Apple has chosen to focus on the high-end market, and therefore has higher pricing. High, but it also brings greater profit margins. If Apple can surpass Samsung Electronics in smartphone sales, it is also expected to lead in terms of profits. However, to achieve this goal, Apple needs to continue to innovate and meet global consumer demand for high-quality and high-performance smartphones.

According to comprehensive analysis, with the continuous advancement of technology and changes in market demand, competition in the smartphone industry will become more intense. If Apple can achieve the growth targets predicted by Ming-Chi Kuo, it will further consolidate its position in the global smartphone market and achieve greater success not only in terms of profits, but also in terms of market share and brand value

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