Vision Pro: Apple inspires unique experiences and the high price does not hinder consumer enthusiasm

According to news on September 4, Apple is actively preparing to launch its latest product Vision Pro and plans to make it available in early 2024. The highly anticipated device has attracted a lot of attention, and Apple hopes to make it a success by attracting interest from both developers and end consumers.

To achieve this goal, Apple faces a dual challenge: first, attracting those discerning end consumers, and second, attracting the developer community. Vision The price of Pro is as high as US$3,499, which is quite expensive for ordinary consumers. Apple Vision Steve Sinclair, senior director of product marketing for Pro, said their strategy is to attract people by showing them the unique experience of the device, "One thing we observed is that when people first put on the Vision Pro, they are so overwhelmed by the new spatial experience that they often forget they are actually wearing something. ”

In addition, Apple has also taken a series of measures to attract developers to join their program. These measures include providing headphone rentals, compatibility assessments, and other online resource support, To ensure that developers can make full use of this platform. Sinclair said that they hope that every developer can be proficient in using developer tools such as Xcode and SwiftUI to better understand and develop applications for Vision. Pro application.

To sum up, Apple is going all out to make its upcoming Vision a reality by generating interest among consumers and developers. Pro was a success. This device will bring a new experience to users, and developers will also have the opportunity to develop a variety of applications for it to fully realize its potential. As far as the editor understands, we will pay close attention to Vision Further development and release of Pro.

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