Chrome 115 browser introduces new APIs to improve the advertising ecosystem while facing the risk of abuse

News on June 30, Google recently announced that Chrome will be released on July 12 this year. Starting from browser version 115, Privacy Sandbox will be officially promoted to all Chrome users, and it is planned to abandon third-party cookie in 2024.

According to the editor’s understanding, Google has A new API has been introduced in the 115 browser, aiming to improve the advertising ecosystem and enable developers to serve ads through real-time traffic. However, Google admits that the new API has risks of abuse and cannot currently be restricted through technical means.

To solve this problem, Chrome developers have proposed a new requirement on GitHub that requires developers to register before calling these APIs and promise not to abuse these APIs. Although there are currently no technical solutions to these problems, this approach can help deal with abuse issues.

This move is an important move by Google in promoting privacy protection. Privacy Sandbox is an initiative by Google to reduce reliance on third-party cookies by adopting more privacy-friendly alternatives. Google plans to gradually phase out third-party cookies between 2023 and 2024 to improve user privacy protection. The industry and users are paying close attention to Google’s actions on privacy issues, and this issue has attracted widespread attention. This is a major change for the advertising industry and website operators, who will need to find new methods of ad serving and user tracking.

Although the new API introduces the risk of abuse, Google's registration requirements and commitment mechanism are expected to reduce the occurrence of abuse problems to a certain extent. Google says they will continue to work on improving Privacy Sandbox to ensure that the advertising industry can develop smoothly under the premise of privacy protection.

Google’s decision has significant implications for the entire Internet ecosystem. As more and more browsers and online platforms take similar measures, the era of third-party coo

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