British new force Atlas E-Mobility plans to launch pure electric vehicles in Africa

News on June 3, Atlas, a new British car-making force E-Mobility recently announced that they plan to launch a new pure electric vehicle in Africa. The company hopes to create technologically advanced, affordable electric vehicles by combining British automotive industry expertise with Moroccan creative design and proven production capacity. The design of this model is inspired by the traditional Moroccan style, Atlas E-Mobility hopes to attract more consumers in the European, Middle Eastern and African markets.

As far as the editor understands, Atlas E-Mobility's first electric car will be mainly sold to middle-class consumer groups, which also means that they will directly face models from BMW iX1, Mercedes-Benz EQA and Tesla Model Competition among Y and other models. The car is expected to be priced between 40,000 and 50,000 pounds (approximately RMB 443,000). Atlas E-Mobility plans to start mass production of their first electric vehicle in 2026.

The company’s CEO Mohamed Yahya El Bakali said that their goal is to develop a high-end electric vehicle that African people can be proud of. car. Bakali pointed out that Atlas The biggest advantage of E-Mobility is that it controls research and development costs, and the cost of technology development will not exceed 5% of the total investment. In addition to electric vehicles, the company plans to develop range-extending technology, batteries and charging networks. More details will be announced shortly.

It is understood that Atlas E-Mobility is headquartered in London, UK, and plans to build a state-of-the-art automotive R&D and production facility in Morocco. The company was founded in 2021 and plans to launch their products to the global market in 2027. Currently, Atlas E-Mobility has revealed the outline design of their first electric car.

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