How to use PHP7.0 to implement a targeted advertising delivery system?

Traditional advertising methods are no longer applicable with the development of the modern Internet. With the rapid development of Internet technology, user needs have become increasingly diversified, and advertising methods have also begun to develop in the direction of personalization, intelligence, and targeting. . This article will describe how to use PHP7.0 to implement a targeted advertising delivery system.

1. Prerequisites

Before you start writing code, you need to understand the basic syntax of PHP7.0, how to use the MySQL database, and master basic web development knowledge.

2. Overall design

The overall design of this targeted advertising delivery system is divided into three parts: advertiser interface, advertising space management interface and advertising delivery management interface. Among them, the advertiser interface mainly completes the registration and login functions of the advertiser, and the advertising space management interface mainly completes the adding, modifying, deleting, pausing and other related operations of advertising spaces, and provides the API for advertising space selection to the advertising management interface; advertising delivery The management interface mainly completes the creation, recharge, delivery and other related operations of advertisements, and pushes the advertisements to the corresponding advertisement slots after the advertisement slots are selected.

3. Implementation steps

1. Create database

First you need to create a MySQL database, including advertiser table (advertiser) and advertising position table (ad_position ), advertising table (ad), etc., are used to store advertiser information, advertising space information and advertising information respectively.

2. Create advertiser interface

The advertiser interface mainly includes registration, login, recharge and other functions. Registration and login can be implemented by drawing on existing user systems and using the user authentication system that comes with the PHP framework Laravel; the recharge function can be implemented by calling the payment interface of a third-party payment platform (such as Alipay).

3. Create advertising space management interface

The advertising space management interface is mainly responsible for adding, modifying, deleting, pausing and other functions of advertising spaces. All ad slot information can be read from the database, and an API interface is provided for each ad slot to allow the advertising management interface to select the corresponding ad slot.

4. Create the advertising management interface

The advertising management interface is mainly responsible for the creation, recharging, and delivery of advertisements. In the advertising placement interface, it is necessary to interact with the advertising space management interface to provide users with a list of selectable advertising spaces and allow users to select the advertising spaces of interest. After the user creates an advertisement, he or she needs to add advertising information to the database and push the advertisement to the selected advertising slot.

5. Writing code

The implementation process of all the above steps requires writing PHP7.0 code, so I won’t go into details here. When writing code, you need to pay attention to data security issues and guard against SQL injection attacks.

4. Summary

This article mainly introduces how to use PHP7.0 to implement a targeted advertising delivery system. By describing the overall design and implementation steps of the system, readers can have a deeper understanding. The development process of the advertising delivery system and provides relevant technical implementation ideas, which will help readers better apply related technologies in actual development in the future.

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