Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music. AI Music has developed an “infinite music engine” designed to create custom audio solutions for marketers, publishers, fitness professionals and creative agencies.
The technology is capable of generating dynamic audio tracks that change based on user interaction. For example, music during a workout can change based on the wearer's heartbeat, adapting to the intensity of the workout. AI Music describes it as a feature that allows advertisers to create audio that matches user context, such as mood.
AI Music’s website is no longer running, but the company’s previous LinkedIn page said its “mission is to redefine the way we create, interact and experience music.”
AI Music gives brands, developers and sound adventurers access to our intelligent music library. Our goal is to empower consumers to choose the music they want, edit it seamlessly to suit their needs, or create dynamic solutions that fit their audience.
Apple completed its acquisition of British company AI Music in recent weeks. Before the acquisition, AI Music had about two dozen employees, according to Bloomberg. Apple may utilize artificial intelligence music technology in a variety of ways. Songs that update based on your heart rate might be useful for Apple Fitness, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so mood-matching music generated on demand could come in handy.
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