Basic features: 1. Popularity of the audience; the traffic of the portal website is astonishing, with hundreds of millions of page downloads every day, and its readers numbering over 10 million, making it more popular than traditional news media. 2. High requirements for content and the transmission of real-time information; information resources and news information need to be updated in real time to ensure their effectiveness. This is an important way for portal website construction to increase user activity. 3. The content is more open; this includes the openness of production, openness of communication, openness of evaluation, openness of technology and openness of paths. 4. The communication effect is more concentrated, and the communication effect is obviously concentrated on the "home page".
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
The so-called portal website refers to an application system that provides certain types of comprehensive Internet information resources and provides related information services.
Globally, the most famous portals are Google and Yahoo. In China, the famous portals include Sina, NetEase, Sohu, Tencent, Baidu, Xinhuanet, People.com, Phoenix.com, etc. .
The basic characteristics of portal websites
1. Popularization of the audience
As a most popular As a popular means of communication, the traffic of portal websites is astonishing. Hundreds of millions of pages are downloaded every day, and the number of readers exceeds 10 million. It is more popular than traditional news media.
2. High requirements for content and transmission of real-time information
Portal websites continue to strengthen their demand for content. Because the characteristics of the audience are not obvious, many people use the functions of the Internet very simply. Most of my country's portal websites weaken netizens' demand for Internet functions and strengthen netizens' demand for content.
No matter what functional nature of the portal website, its information resources and news are updated in real time to ensure its effectiveness. This is also an important way for portal website construction to increase user activity.
I believe everyone has heard the word "few". Many portal websites have a strong team that collects information from various industries and reports on current affairs news. This is the main form of competition for many portal websites. At the same time, it also promotes the behavior of real-time information delivery on various portal websites.
3. Content is more open
The openness of content includes the openness of production, openness of communication, openness of evaluation, openness of technology and openness of paths. This can be described as a double-edged sword for portals: the opening of technologies and paths has greatly impacted the existing model of portals. Technical methods have lowered the threshold, and open content websites have accelerated the impact and integration of traditional communication structures. The above factors have promoted the emergence of new models.
4. The communication effect is more concentrated
From the structure of the portal website, the communication effect is obviously concentrated on the "home page", and the website home page has the best communication effect. . The main communication ability of the portal website also comes from the home page. The survey shows that if a piece of news cannot appear on the home page, its communication effect will be greatly reduced.
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