Xiaopozhan refers to "Bilibili", an ACG barrage video sharing software; it is also known as Bilibili, and now provides TV series, music, technology, ghosts and other genres video. Station B has built an ecosystem that continuously produces high-quality content around users, creators and content. Station B is already a multicultural community covering more than 7,000 interest circles.
The operating environment of this tutorial: HarmonyOS 2 system, Bilibili 7.0.0, HONOR V30 mobile phone.
Xiaopozhan is the nickname given by netizens to the bilibili website. Bilibili is also known as Station B, and its Chinese name is Bilibili. The name Xiaopozhan comes from the famous line of Station B: "I love this station so much!" This is mainly because Station B is among the young people among you. It is extremely popular, and has been ridiculed by many people as a short-lived cheese flash in the pan. However, Bilibili still relies on the relationship, affection and support of users to survive.
Bilibili, English name: bilibili, referred to as Bilibili, is a cultural community and video website where China’s young generation gathers. The website was founded on June 26, 2009 and is affectionately called by netizens. It is "Station B".
In its early days, Bilibili was a video website for ACG (animation, comics, games) content creation and sharing. After more than ten years of development, it has built an ecosystem that continuously produces high-quality content around users, creators and content. Station B has covered more than 7,000 multicultural communities of interest circles, and has been awarded the " It ranked first in the two lists of "Generation Z Prefers Apps" and "Generation Z Prefers Pan-Entertainment APPs" and was selected into the top 100 most valuable Chinese brands in the "BrandZ" report in 2019.
Station B (Bilibili) has a mobile version, which is a very popular ACG barrage video sharing software. It is also known as Bilibili. It now provides various types of videos such as TV series, music, technology, ghosts and animals, etc. Of course, you can also become a video host to upload your own videos. BiliBili will open a different one for you. Danmaku world.
Bilibili has 15 contents including animation, drama, national innovation, music, dance, games, knowledge, life, entertainment, ghosts and animals, fashion, screening hall, etc. Division, life, entertainment, games, animation, and technology are the main content categories of Station B, and it has opened live broadcast, game center, peripheral and other business sections.
Main business
Live broadcast
Bili Bili Live is the first domestic interactive platform launched by Bilibili to focus on ACG live broadcast. It has interesting content, rich activities, and diverse gameplay, and continues to extend to the fields of e-sports, life, and entertainment.
"E-sports games" are important categories for Bilibili's live broadcast. Station B has covered major events including the "League of Legends" LPL Professional League, "Dota 2" TI International Invitational Tournament, "Honor of Kings" KPL Professional League, etc.; in terms of pan-entertainment live broadcast, Station B focuses on music, Mainly dance, painting, food, cute pets, and celebrity interviews.
In addition, Station B is also exploring emerging live broadcast categories such as learning live broadcasts and virtual anchors; in the first quarter of 2019, there were more than 6,000 virtual anchors broadcasting at Station B, with nearly 6 million viewers.
On December 6, 2019, Station B announced that it has won the exclusive domestic live broadcast of the "League of Legends" global finals S10 to S12 for three consecutive years (2020 to 2022) copyright. [80]
On December 19, 2019, Bilibili Live announced the signing of Feng Timo.
Game
Bilibili is an important two-dimensional game distribution channel in China. It represents more than 500 joint mobile games, 13 exclusive agent games, and 1 self-produced game. Research mobile games.
Since 2014, Bilibili has launched game intermodal transportation and agency distribution business, and successfully launched "Dream 100", "Azur Lane", "Fantasy Warriors", "Dream Kingdom and the Sleeping 100 Prince", "ICHU Idol" "March", "Fate-Grand Order", "Arknights", "Dream Concerto: Girls Band Party" and many other well-known games in the industry, and helped products such as "Onmyoji" and "Honkai Impact 3" to succeed. It is currently a domestic two-dimensional company Game distribution platform.
In 2019, the auditory detective game "Unheard", jointly published with Tencent Global, rose to the second place in the country's best-selling list after being launched on Steam, with 150,000 copies sold within a week.
In July 2019, Station B held its first independent game conference and released 5 independent games including "Let's Drive a Train" and "Paranoia Break".
Advertising
The advertising business of Bilibili is mainly divided into performance advertising and brand advertising. In 2018, Station B held AD TALK, an advertising promotion meeting for advertisers, and opened up investment for self-made content for the first time.
At AD TALK in 2019, Station B clarified its commercialization process and announced that it would open its ecosystem to all brand partners in 2020. The ecological resources that Station B has determined to be open include 14 domestic animations, 15 documentaries, 6 variety shows, more than 30 UP hosts, 11 major events, e-sports, virtual idols, etc.
E-commerce
Bilibili has its own e-commerce platform "Member Purchase", which was launched in 2017. It provides ticketing for comic exhibitions and concerts, figures, models, Focusing on the sales of trendy toys and peripherals, it has occupied the largest market share in the two-dimensional ticketing field in less than two years.
At the end of October 2019, the GMV of Bilibili’s e-commerce business had exceeded 1 billion yuan.
Comics
Bilibili Comics is one of the leading genuine comic distribution platforms in China, launched in November 2018. It owns more than 12,000 works such as "Naruto", "JoJo's Bizarre Adventure", "One Piece", "Tianguan Blessing" and "Buten Song", and has cooperated with more than a thousand creators.
On December 12, 2018, Station B announced that it had signed an acquisition agreement with NetEase to acquire the main assets of its NetEase comics, including APPs, websites, some comic copyrights and related usage rights.
电竞
In 2018, Bilibili officially established its subsidiary Bilibili Esports. Its main business includes the operation of multiple top professional league esports clubs. , e-sports artist management and e-sports content production, etc. Bilibili has seats in two world-class e-sports competitions, the League of Legends Professional League and the Overwatch League. Bilibili E-sports already owns BLG and Hangzhou Lightning Spark e-sports clubs.
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