Migu Interactive is not a software, but a company, whose full name is "Migu Interactive Entertainment Co., Ltd.". It is the only subsidiary of China Mobile that operates the game business; as a wholly-owned subsidiary of China Mobile Communications Group, Migu Interactive Gu Interactive is transforming from a game business base for traditional operators into an innovative Internet enterprise specializing in operating games.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
Migu Interactive is not a software, but a company.
Migu Interactive's full name is "Migu Interactive Entertainment Co., Ltd.", which was registered and established at the Jiangsu Provincial Administration for Industry and Commerce on December 18, 2014. The legal representative is Wang Gang. The company's business scope includes the development and operation of games, animations and peripheral products; music, electronic books, etc.
Migu Interactive Entertainment Co., Ltd., established in 2014, is the only subsidiary of China Mobile that operates the game business.
Development History and Introduction
China Mobile Game Base was established in Jiangsu in 2009 and is the most influential game in China One of the operators. In 2015, in accordance with China Mobile Communications Group's major strategic layout for Internet operations, China Mobile Game Base implemented corporatization reforms and officially established "Migu Interactive Entertainment Co., Ltd." (hereinafter referred to as Migu Interactive Entertainment). As a wholly-owned subsidiary of China Mobile Communications Group, Migu Interactive Entertainment is transforming from a game business base for traditional operators into an innovative Internet enterprise specializing in operating games.
As the only subsidiary of China Mobile that operates the game business, Migu Interactive Entertainment is guided by the "pan-game" concept and takes the "all products, all channels, all terminals, all users" strategy as its development direction. Integrating industrial cooperation and user services, we strive to build an intelligent, safe, and open professional gaming platform, and create the ultimate gaming experience of "interaction all the time, entertainment everywhere, and happiness for everyone"!
Main business and products
Previously, China Mobile integrated its five major content bases of music, video, reading, games, and animation to establish Migu Culture Technology Co., Ltd. Taking a key step towards professional operation of mobile Internet business. As a subsidiary of Migu Interactive Entertainment, it was registered in Nanjing in December 2014 and became the only operating entity of China Mobile in the gaming field. Migu Interactive Entertainment, formerly known as China Mobile Game Base, was established in Nanjing, Jiangsu Province in 2009 and focuses on the operation of comprehensive mobile game services. The unveiling of Migu Interactive Entertainment is a breakthrough for China Mobile in launching a professional operation of interactive entertainment platforms, which will further drive its digital business transformation and the integration of its content industries.
According to Migu Interactive Entertainment, the platform has more than 3,000 partners and more than 20,000 online genuine games. In 2014, the distribution volume exceeded 1 billion, the number of active users reached 200 million, and it brought more than 3 billion in post-share revenue to partners. Migu Interactive Entertainment stated that in the future, it will deeply explore the content advantageous resources of its five subsidiaries and promote cross-border cooperation to achieve the sharing and output of high-quality IP.
At the same time, using games as a fulcrum, we will accelerate the integrated development of traffic services and digital content in the "three curves", promote the layout of 4G-based terminals, content, and services, and enhance the internal driving force of mobile transformation and development in the Internet era. . By continuing to advocate the "pan-game" concept and integrating industrial cooperation and user services, we will create a comprehensive operation platform for game interactive entertainment products and services.
At the end of the unveiling ceremony, Migu Interactive Entertainment stated that it will leverage the advantages of 4G network and digital business integration platform, and cooperate with all parties in the industry to create a network of communication operators, game developers, game operators, and game developers. The "golden game industry ecosystem" composed of channel dealers and users has driven the development of a large number of related industries such as software development, new media, e-commerce, and hardware equipment, and jointly promoted industrial prosperity.
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