What are the differences between WeChat mini programs and WeChat official accounts?

Difference: 1. Mini programs can only be developed using the tools officially provided by WeChat, while WeChat official accounts can be developed using any development tools; 2. WeChat official accounts serve message push and marketing promotion, while mini programs can be developed using official tools provided by WeChat. The program is oriented towards functional applications; 3. WeChat mini programs occupy less server resources, while the opposite is true for official accounts; 4. Mini program review is more difficult than official accounts.

The operating environment of this tutorial: HarmonyOS 2.0 system, WeChat version 8.0.19, HONOR V30.

There is a big difference in user experience between WeChat official accounts and WeChat mini programs. Mini programs are more like apps, while WeChat official accounts are actually mobile websites. However, the functions that can be achieved by the two are basically the same. Because the mini program is also developed based on the H5 framework, many interfaces are universal. But mini programs are better in terms of user experience and usage efficiency. Next, let’s briefly talk about the differences between WeChat mini programs and WeChat official accounts:

1. The development tools are different.

Mini programs can only be developed using the tools officially provided by WeChat, while WeChat official accounts can be developed using any development tools. For example, if PHP is used in the background, most developers use zend studio for development.

2. Although the development languages ​​used are similar, there are still big differences for beginners.

If the developer has never been exposed to html css js web front-end development technology, then it will be relatively unfamiliar to small program development; if the developer has been exposed to html css js, then it will be easy to get started with small program development There are many, and after a few days of study you can basically get started and start developing. The page tags of the mini program are completely different from the html5 tags. The tags of the mini program will be much simplified, while the WeChat official account is developed using html5, and the tags will be much more complicated. But the css tags used by both are similar.

3. Product positioning is different. WeChat official accounts serve message push and marketing promotion, while mini programs are oriented towards functional applications.

WeChat public account is used to push information and can be shared to the circle of friends. With the help of HTML5, simple interactions can be achieved. It is mainly used for marketing promotion and message push. Of course, it can also implement complex functions. However, mini programs cannot carry out marketing methods such as following and pushing messages. They are mainly functional, allowing them to replace some apps and achieve the goal of use and go.

4. The mini program does not need to be installed, you can open it directly and use it. Although it is not an app, it can be used in an app that is comparable to the app. WeChat public accounts need to guide users to pay attention first, and the user experience is much worse than the mini program. , the user page usage efficiency is not high.

5. WeChat mini-programs occupy less server resources, while the opposite is true for public accounts.

The applet loads json data and images from the server. Many resources, such as icon elements, css files, and js script files, are stored locally and loaded directly from the local area, which can greatly improve the page loading speed and reduce Server pressure and bandwidth costs. The WeChat official account is a web page, which needs to load all dynamic data and static data from the server. When many users load it at the same time, the pressure on the server will be greatly increased, and the cost of bandwidth will also increase a lot.

6. Mini program review is much more difficult than official accounts

Because official accounts are based on web pages and do not need to pass official review, so they only need a domain name and no other qualifications are required , basically can be released online without review. However, the categories and content of mini programs need to be strictly reviewed by Tencent officials, and some categories require qualification certificates. Therefore, for customers who want to go online quickly without applying for a certificate, the official account is a better choice.

7. Public account maintenance is more convenient. Mini programs are like Apps. Each time a modification is completed, it must be republished for review.

Because the public account is run directly on the server side, the page content needs to be modified. You can see the effect by changing it directly on the server side.

[Related learning recommendations: 小program development tutorial]

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