What is h5 production?

h5 production means H5 advertisements, which are mostly used for promotion and marketing on WeChat, and HTML5 is the standard of the fifth generation of HTML. It can be said that H5 is implemented based on HTML5, including what we have seen so far. Most web pages, basically all H5, follow the HTML5 specification.

h5 production means:

Usually what we call H5 is H5 advertising, mostly on WeChat It is used for publicity and marketing, and HTML5 is the standard of the fifth generation of HTML. It can be said that H5 is implemented based on HTML5, including most of the web pages we see currently. Basically all H5 follows the HTML5 specification, otherwise it will problem appear.

In layman's terms, H5 is a web page, like a large container, which can contain files in basic streaming media formats such as text, pictures, audio and video.

Earlier we explained "H5 is H5 advertising" and "the relationship between H5 and HTML5". Some friends may have heard it in confusion. Now we will start from the application and development of H5, the production of H5 pages, We will introduce to you what an H5 page is in terms of future trend guesses of H5.

##H5 application and development

As early as 2014, H5 has emerged in interactive marketing , the popular H5 mini-game "Surround Nervous Cat" has hit the screen. It is the first time that the word H5 has officially appeared in front of the public in such a special way. The first person to call this form "H5" cannot Elaborate, but this word defines its very important position in advertising and marketing.

As we all know, although H5 is in the form of a web page, it is mainly spread through WeChat code scanning, public accounts, WeChat groups and Moments, which is naturally tied to the word WeChat. (To this day, we often hear the name WeChat H5). Just as the development momentum of WeChat is in full swing, H5, a new advertising form, has to develop rapidly with the help of WeChat, which has 300 million daily users. This is also to a certain extent. It has promoted the development of H5 technology, and the collision of technologies can always bring about the crazy and wanton growth of creativity. In an instant, the word H5 became popular on the streets. Just like the wrong name for panda, people in the professional field gradually gave in and no longer struggled with whether the word "H5" was inaccurate. .

Since H5 is a form of advertising, there are certain differences in different application scenarios. For example, marketing planners say it is some brand copywriting, designers think it is a flat UI interface, and programming developers say it is It is an HTML web page, and marketing personnel say it is an event... Then we divide the current actual application performance of H5 from the three dimensions of creative form, industry, and scenario:

Creative form: videoH5, one shot to the end, panoramic VR, flash mob, answer test, synthetic poster, game, mimicry, data form, horizontal screen H5, long page

Industry: Internet/ IT, automobile, real estate/hotel, finance/bank, culture/entertainment, clothing/fashion, e-commerce/business, education/training, media/government, tourism/exhibition

Scene: Invitation letters, recruitment, brand promotion, product promotion, wedding celebrations, event marketing, festival themes, data reports, micro magazines, micro official websites, annual meetings

The early H5 standards have not yet been fully finalized, and people have never thought about it. It only took about 5 years to go from a dynamic web page to a bad H5 animation. The reason is that the overwhelming number of tools and cheap templates have greatly reduced the cost of operation and maintenance projects in the entire industry, and the veil of HTML5 has been unveiled layer by layer, until it is "naked". , even a novice who has just started can dare to say that "a certain big factory's project is nothing more than this", and some people have even begun to badmouth H5. Topics like "H5 is dead" will always appear in our sights from time to time. Now H5 has entered a stable stage. In this period, not only driven by technology, you can still see projects from major manufacturers such as Pig Factory and Goose Factory in Moments. Creativity will never go out of style. This is also the essence of H5 content.

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