Marketing Website
Marketing WebsiteDefinition:As the name suggests, it refers to a website with marketing and promotion functions. At the beginning of the establishment of the website, future marketing promotion is the purpose and starting point, and it is implemented into the entire process of website production to ensure that everyone Every link, every step takes into account the needs of marketing functions, so that the website will have marketing functions or features that are conducive to optimization and promotion as soon as it is launched.
Purpose:Based on the traditional profit model of the enterprise and the traditional sales channels of core products, set the network target customer group, and based on the habits and needs of the network potential target customer group, stand on From the perspective of potential customers, content that potential customers are interested in is arranged on the homepage of the website. Then build corporate credibility, display core products, customer testimonials, answer questions for potential target customers, etc., and implement it through website marketing. Get leads and ultimately close deals. To put it simply, the company's current marketing website is the company's sales platform. Regardless of direct online transactions or not, sales leads can be obtained. The purpose of marketing websites is to obtain sales opportunities and even get deals.
Features:
1. User-centered website design
Many companies still stay in the "company introduction" , product display, online ordering, contact us” on the old routine. As everyone knows, user-centered website design is a unique design that can win the favor of users. Being user-centered is not a slogan, but should be examined with a professional vision. What is the most important content and what users most want to see? Focus on the user's psychology and satisfy the user's needs through the most distinctive services. Need to make customers like the website.
2. Provide rich product/service introduction information
Most websites do not have enough articles to introduce product/service information, which leads to the lack of user interest. none. It's like coming to a gorgeously decorated performance stage. What the audience is looking forward to most is the performance. The performance is not good, no matter how beautiful the stage is, the audience will not buy it.
A survey shows that among the various measures taken by online retailers to improve customer conversion rates, providing rich product introduction information is obviously beneficial to improving online store customer conversion rates. The same is true for corporate websites. The more detailed the product features are and the clearer the product display pictures are, the higher the user's interest will be. With the development of video technology, video presentation of your products has become a fashion. The female owner of a lingerie store on Taobao has used herself as a model to display the lingerie products sold in the store, and the response has been very good - if a few more videos are shown, sales will soar.
3. Let users have a sense of trust in the website
The survey shows that website registration information, business qualification display, complete contact information, authoritative network security certification mark, Detailed address and other information can enhance user recognition. Only when users feel safe will they develop a sense of trust in the website and further develop business contacts, online purchases and other behaviors.
4. Simplify the conversion process
The user's conversion process is mainly reflected in the browsing process, purchase process, registration process, interaction process, etc. We must not test the user's patience, but we should try our best to make the user perform every step of the operation happily and get the results he wants quickly. Simplifying processes is a delicate job that requires repeated testing and fiddling.
5. Reasonably designed promotions and purchase restrictions
There is a newly opened sweater shop in the community. When it opened, it said "Only for 7 days, low price" Promotion". After 7 days, the saying was changed, "After receiving the notice from the manufacturer, the sale will be sold for another 5 days, and the price will be reduced"; after 5 days, the saying was "for the last 3 days, buy one and get two free"; after 3 days, the saying was "extended for three days, no one will be left." "; after three days, the saying was "leaving at 6 o'clock tomorrow afternoon, half sold and half given away"; two days later, the saying was "the factory car has not arrived yet, sell it when you see the money, and go with it as you go" - a few days later , all the sweaters were sold out, they really left, but they didn't go far, and went to another community to perform again. In one month, this sweater store set off five sales climaxes in succession, creating better sales performance in the community than similar stores on the commercial street. Many websites are imitating this combination of "promotion and purchase restriction", which has effectively improved the user conversion rate and achieved impressive results.
6. Effective use of online customer service tools
Online customer service tools are an effective tool to improve the conversion rate of online marketing. Statistics show that due to the inability of most visitors to corporate websites to engage in timely interactive and online communication, more than 98.5% of potential users will be lost. It is recommended to use online customer service tools such as QQ and Wangwang. In addition, the 400 hotline can also greatly improve the advertising effect. The 400 hotline only costs a few hundred yuan a year. There are detailed instructions on the 400 business on the Speedy 400 Telephone Network. The online customer service tool is a two-way communication tool. Users can actively communicate with the website customer service, and the website customer service can also pay attention to the user's access behavior and actively send invitations to chat to help users solve problems.
7. Accurate search engine keyword advertising
Search engine bidding advertising is an effective online marketing method that improves user conversion rates. By analyzing user search behavior and selecting the most effective keyword combination, optimizing the relevance of the content of the advertising landing page can effectively increase the conversion rate. The effect of search engine bidding is composed of many factors. The quality of maintenance work such as daily consumption budget, number of keywords, and report analysis directly affects the effect of search engine bidding products. Since search engine keyword advertising has a certain degree of professionalism, by choosing a powerful service provider for advertising maintenance, the effect of online marketing can be further improved.
8. Persuasive customer testimonials
Customer testimonials are an effective marketing technique, but many websites do not fully utilize customer testimonials in online marketing Come. While displaying products/services, displaying the service evaluation and usage experience of customers of the product/service can enhance the persuasiveness of the product/service and increase users' interest and confidence in purchasing.
9. Guide old customers for referrals
Using online marketing to guide old customers for referrals has advantages over traditional marketing methods. Normally, for customers who have already done business, we can encourage old customers to consume again through points, discounts, gifts, etc.; at the same time, for new customers introduced by old customers, in addition to new customers being able to get more favorable prices, old customers can also You will be rewarded in various forms such as points or gifts.
10. Pay attention to the application of email marketing (tracking care of potential customers)
Email marketing does not mean sending spam advertisements. In addition to its role in developing new customers, email marketing also plays a greater role in tracking and caring for potential customers. We obtain email lists of potential customers through various forms such as e-magazine subscribers on our own platform, registered member e-mails, prize event participant e-mails, and relevant e-mails provided by partners, etc., and use e-magazine, promotion introductions, and website highlights. Various email forms such as recommendations and free resource provision attract potential customers to continue to pay attention to our online platform and products (services), and ultimately achieve the conversion of potential customers.
For more related knowledge, please visitPHP Chinese website! !
The above is the detailed content of What is a marketing website?. For more information, please follow other related articles on the PHP Chinese website!