The differences are: 1. Most Weibo content is timely, but blog content is not; 2. Blog marketing has multiple communication channels. Compared with the traffic imported from search engines in Weibo marketing, blogs need to Occupy a great advantage; 3. Blog marketing takes information as the core value, and the value is mainly reflected in the information itself, while Weibo marketing takes the information publisher as the core, and the value is mainly reflected in people.
# Do you know the difference between blog marketing and Weibo network marketing? Let’s find out more with the editor below.
The first point: There are great differences in the expression forms of information sources.
Blog marketing is based on the value of blog content, and articles mainly use personal viewpoints as the basic model.
Each blog post is an independent page, so blogs have certain requirements for the quantity and quality of posts. Of course, this has also become one of the bottlenecks of blog marketing.
Weibo content is short and concise, focusing on expressing what happened, rather than explaining or reporting the entire event in a comprehensive and detailed manner. From here we can also see some of the timeliness of SEO information characteristic.
The second point: the difference in information dissemination modes.
The content of Weibo has its timeliness. Generally, few people pay attention to news released a few days ago. At the same time, in addition to friends who follow each other, the channels for Weibo communication are also It can be forwarded by friends to cause more people to forward it.
In addition to users entering the website directly or subscribing, blog marketing can also import more traffic through search engines. Compared with the traffic imported from search engines by Weibo marketing, blogs need occupy a great advantage.
Although the search engine results page displays Weibo data, the advantages of blogs with multiple platforms and multiple impressions are unmatched by Weibo.
The third point: the difference in users’ information acquisition behavior.
Users can use computers, mobile phones, tablets and other terminal devices to easily obtain the information they need. Because of this, it is inappropriate to use Weibo as one of the means of rigid promotion. , the same goes for blogs.
Blog marketing takes information as the core value, and the value is mainly reflected in the information itself, while Weibo marketing takes the information publisher as the core, and the value is mainly reflected in people. This is the difference between blog marketing and The essential difference between Weibo marketing.
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