What is the difference between WeChat official account and mini program?

The difference between the WeChat mini program and the official account is:

1. The way to enter is different

Scan the WeChat official account to pay attention , after following, the subscription account will appear in the official account, and the service account will appear in the friends. After scanning the mini program, you can enter directly without following. The place where it appears is in the menu at the bottom of the discovery, which determines the mini program. It’s more convenient than a WeChat official account, a bit like an APP that doesn’t require downloading.

2. Push visibility is different

After the public account pushes the message, the subscription account can see the unread messages in the public account menu, while the service account can see the unread messages on the friend side. , the mini program does not have this function. Only after clicking in can you see discount information, etc., so this means that the official account can be used for later maintenance. If there are many old customers, it is highly recommended to use the official account.

3. Payment convenience is different

Official accounts can only pay by first entering the official account to find the product for payment, while for mini programs, you only need to find the mini program to pay directly, which is more convenient Fast, this is destined to be easy to use in all aspects of mini-program payment. If it is used as a marketing and collection tool, mini-programs are rare.

4. Different docking methods

The entry ports are the same, both are entered through the official WeChat official account platform, but one docking is the official account backend, and the other is the mini program backend, the user name They are different, so it is destined that you need to register two email addresses, and the two cannot be switched back and forth.

5. The complexity of docking is inconsistent

The docking of public accounts is simpler than that of mini programs. As long as the ID and secret key are found in the background, and the registered domain name is filled in, it is enough. In addition to these, the program must continue to be authorized by the customer.

6. Inconsistent payment docking methods

Public account docking requires various information to be uploaded, while mini programs only require a simple key and ID.

7. Tips

You only need to authenticate the WeChat official account once. There is no need to authenticate the mini program, because the mini program can copy the information of the official account.

8. Now you can directly follow the official account after scanning the mini program, which is convenient and fast, and can do both marketing and after-sales.

9. Mini programs can be used as marketing tools, while public accounts can be used for after-sales purposes to push high-quality articles to customers.

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