A brief discussion on the difference between WeChat applet development and APP development

In the era of mobile Internet boom, APPs and WeChat mini programs have become important ports for enterprises to obtain user traffic from mobile terminals and achieve profitability. Because WeChat mini programs are small in size and easy to operate, eliminating the need to download and install them, WeChat mini programs have become more and more popular in the past two years. There are even claims that mini programs will replace APPs and dominate the future mobile market. .

Therefore, many companies have invested heavily in the development of WeChat mini programs, but is this really the case?

1. Download and installation:

When users use the APP, they need to download and install it from the app store before they can use it, and it will be generated on the mobile phone desktop or app drawer. Icons occupy a certain amount of application space and memory; mini programs do not need to be downloaded and installed, they can be used immediately and no new icons will be generated.

2. Memory usage:

After the APP is installed, it will generally occupy about 5-20M of mobile phone memory and will always be stored in the mobile phone. Mini programs do not need to be installed on the mobile phone because WeChat itself There is a strict small program memory management mechanism, and the space it takes up is almost negligible.

3. Message push:

APP will often push messages and advertisements to users, causing user interference to a certain extent; mini programs are not allowed to actively send messages to users, and can only reply to templates News: In terms of user experience, mini programs are better, but in terms of marketing and promotion, APPs are more beneficial to developers.

4. Development cycle:

An ordinary APP development generally needs to be used on IOS and Android platforms, so it needs to be optimized and functionally implemented, which requires UI design, In terms of time, manpower and other costs, the development cycle takes about several months; as for mini programs, when applied to WeChat, you can use it as long as you have WeChat, regardless of the type of mobile phone, the development cycle is short, the cost is low, and even only one or two technicians are needed It can be launched online within a few days of development, which also provides many entrepreneurs with a lot of convenience and greatly reduces development costs.

5. Release and launch:

APP needs to be submitted to multiple app stores for online review, and the information required by each app store may be different, making the process cumbersome and complicated; and the mini program development is completed Finally, you only need to submit it for review on the public WeChat platform.

6. User group:

The APP is open to all smartphone users; the mini program is open to all WeChat users.

7. Function limitations:

APP can realize complete functions, and the data is completely in your own hands; while mini programs are limited to the new capabilities and interface functions released by WeChat, and can be used immediately after use. The characteristics of walking also lead to the reduction of retention rate.

8. Usage path:

The usage path of APP is shorter, just open it on the desktop; while the mini program is hidden in WeChat, with a deeper entrance.

9. Promotion mode:

The sharing and promotion mode of APP is more flexible; while the mini program currently does not support sharing to Moments, and the QR code can only be scanned and cannot be recognized by long pressing. But it is very suitable for push from the ground, and the mini program is currently unable to push messages, and can only send notifications through associated public accounts, so it is relatively passive in terms of marketing and promotion.

10. Development technology:

APP development can be divided into native APP and Web APP according to the development method. The mainstream APP development operating systems are Android and IOS. The development language of the Android version of the native APP is JAVA, and the development language of the IOS version of the native APP is Objective-C. The development language of the Android version of the Web APP is JAVA HTML, and the development language of the IOS version of the Web APP is Objective-C HTML;

WeChat mini programs are developed based on Tencent's mini program development framework, and the development technology is similar to HTML.

Recommendation: " Mini Program Development Tutorial"

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