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A well-ranked website is inseparable from a good CMS. Of course, different CMSs have their own benefits. Therefore, when we launch a new website, we must adapt to different situations and choose Different website management systems are used for SEO optimization. The more popular cms currently used is Dedecms. (Recommended study: 梦Weavercms)
Today I will share with you some SEO optimization skills and some things that need attention for websites that use this backend, which can also be regarded as a summary for myself. Well, if you are also using DreamWeaver, then you are in great danger!
What is the basic method of optimizing the website of Dreamweaver System?
dedecms optimization
Since Dreamweaver dedecms is a free and open source website management system, the design in many places is not so perfect, and some related work needs to be done. The processing ability allows SEO Suggestion (a small tool in Baidu Statistics) to score a high score of over 90, which is more conducive to SEO! Let’s start with a detailed explanation of dedecms’ SEO optimization skills, which can be divided into six major points.
1. Basic settings of dede optimized website
1. The first is the setting of the 404 page, which can reduce dead links within the website. Its importance can be referred to I wrote an article before, "The 404 page cannot be ignored for website SEO." I won't go into it here.
2. The second is the setting of website robots.txt. Since Dreamweaver has its own robots, it can block some content or links that the website does not need to crawl based on the actual situation of the website.
3. Install the statistics code. It is recommended to use Baidu statistics. The reason why this is recommended is because the latest version of Baidu statistics tool is very complete and has all kinds of functions.
4. For the final url link setting, it is recommended to set an absolute address for general corporate websites, and it is better to use relative path urls for large portal websites.
2. Website homepage settings for dede optimization
1. The logo at the top of the website, for novice SEOs and if you like to forget to add the picture linked to the website logo Use the ALT attribute. Generally, this link is the first link point of the website and is assigned the largest weight. Therefore, not using the ALT attribute is equivalent to wasting a very critical text link. Images on all pages of the website should be added. Add the alt attribute;
2. The establishment of website navigation is also very critical. It is good for improving long-tail keywords. Don’t pile them up when you need to emphasize them! Otherwise, you will be deemed as cheating!
3. The site map at the bottom of the website. The advantage of the site map is that it increases the efficiency of spider crawling and allows users to find the pages they need more quickly.
3. Keyword settings for columns and content pages of dede optimization
Arrange different long-tail keywords for different columns of the website, and set keywords for the columns Writing an article can greatly increase the weight of the column page, as well as the keywords of the article page. Making full use of long-tail keywords can quickly increase traffic to the website!
4. Link layout within articles optimized by dede
Here you need to use the document keyword maintenance function in the DreamWeaver backend to set keywords for each article. , and record it into a form, and then add it to the website backend one by one. It is recommended to set the keyword frequency to 2-3. With continuous accumulation and steady flow, all articles will form a large network structure, which will attract visitors. Visit more pages, reduce the bounce rate, and spiders can crawl to more in-depth pages, thereby increasing the crawling probability of internal pages and improving the inclusion and weight of the website.
5. Related page link layout for dede optimization
We often encounter that the website is relatively rich, with thousands of articles, but only hundreds of articles are actually included. In this case, it may be that each article has too few entrances to other articles, resulting in spiders not being able to fully crawl the site, resulting in a very low overall inclusion rate for the website. Generally, only when the inclusion rate reaches ` is it considered qualified.
In response to this situation, we can add the latest articles and popular articles at the bottom and sides of the article page. You can use the {dede:likearticle} tag at the bottom of the article to call out other articles that contain the keywords of this page. Article, you can also add an item, which articles have been read by users who have read this article, etc. This not only increases the interoperability of each page, but also increases the relevance of the page. The search engine will give a higher reward than before the change. the weight of.
6. Precautions for dede optimization
In order to prevent search engines from judging them as two websites and maintain the issue of URL standardization, all internal links should be unified and choose to include www Still without www, remove the index.html suffix on the homepage, remove the "/" in the column, etc.;
Most webmasters now use Baidu search engine, so it is recommended to use pseudo-static pages, which are currently the mainstream The technology for search engines to crawl dynamic pages is not yet very mature. Too many jumps will make it difficult or even impossible for spiders to crawl.
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