What are the main traffic evaluation data of b2c e-commerce websites?

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The b2c e-commerce website traffic evaluation data mainly includes: customer classification, transaction volume and amount of products in each category, which stores sell well, corresponding store data under these categories, and consumer transactions data.

What is B2C e-commerce

##B2C e-commerce refers to the general term for e-commerce activities carried out by enterprises for individuals, such as enterprises providing online medical consultation and online product purchases to individuals. As of the latest statistics in 2015, there are currently more than 682 million Internet users in my country, of which underage Internet users account for 1/3. In the future, mainstream consumers will choose the Internet to shop. iResearch predicts that my country's online shopping market will reach 856.1 billion in 2015 and 920 billion in 2016, with an annual growth rate of more than 85%, becoming the most powerful growth engine of the new Internet economy.

Classification

1. Comprehensive B2C

Give full play to your own brand influence, actively find new profit points, and cultivate core business. For example, Joyo Amazon can, on the basis of its existing brand credit and the international background of its parent company Amazon, explore new businesses such as the purchasing agency business of international brands or the purchase and sale of international brand products. Website construction should be further refined in aspects such as product display and information system intelligence. For relationship management of new and old customers, it is necessary to refine the customer experience content and provide more humane and intuitive services. Choose better logistics partners to enhance actual control over logistics and improve the quality of logistics and distribution services.

2. Vertical B2C

Continue to explore new highlights in core areas. Actively communicate and cooperate with well-known brand manufacturers, resolve conflicts of interest with offline channel vendors, expand product lines and product series, improve pre-sales and after-sales services, and provide diversified payment methods. In view of the fact that individual vertical B2C operators have begun to get involved in different industries, the author believes that it is necessary to avoid the risks of diversification and avoid the dispersion of funds. Rather than investing in other industries, it is better to invest funds in logistics and distribution construction. You can try to explore the "logistics alliance" or "collaborative logistics" model. If funds allow, you can also gradually implement self-operated logistics to ensure the quality of logistics and distribution, enhance user stickiness, and improve the "three streams" of the website before looking for business opportunities in other industries. .

3. Traditional manufacturing enterprise network direct sales B2C

First of all, the future positioning, development and goals of this model must be clarified from the strategic management level. Coordinate the interests of the company's original offline channels and online platforms, and implement differentiated sales, such as selling all product series online, while products sold through traditional channels reflect regional characteristics; implement differentiated prices, and differentiate between offline and online Product pricing is set high and low according to different time periods. Online products can also be provided with improved after-sales service through offline channels. In terms of product design, we must focus on consumer needs and feelings. Vigorously absorb and tap online marketing elites, cultivate e-commerce operation teams, and establish and improve e-commerce platforms.

4. Third-party trading platform B2C website

B2C is subject to many constraints, but small and medium-sized enterprises have limited human, material and financial resources. It is a good way to broaden online sales channels. The key is that small and medium-sized enterprises should choose a third-party platform with high visibility, click-through rate and traffic; secondly, they should hire online store managers who understand online marketing, are familiar with network applications, and understand the operation of physical stores; thirdly, they should look at it from a long-term development perspective. Online channels, increase product categories, make full use of physical store resources, existing warehousing systems, supply chain systems and logistics distribution systems to develop online stores.

5. Traditional retailer online sales B2C

Traditional retailers build their own website sales, organically combine rich retail experience with e-commerce, and effectively Integrate the supply chain and logistics system of traditional retail business, and solve the technical problems required to operate e-commerce websites through business outsourcing. The typical representative is Gome.

6. Pure online merchants

Pure online merchants refer to businesses that only sell products online. The sales models of pure online merchants mainly include self-production and sales and purchase and sale. Pure online merchants do not have offline physical stores

Main form

##Comprehensive mall

There is a huge shopping group, a stable website platform, a complete payment system, and an integrity and security system (although there are still many shortcomings), which promotes sellers to sell things and buyers to buy things. Just like traditional shopping malls, Taobao itself does not sell anything, but only provides a complete sales package.

Shopping malls are called cities. Naturally, there will be many stores in the city. Yes, comprehensive shopping malls are just like the large shopping malls we usually enter in real life. The first floor of the mall may be first-class brands, then the second floor is women's clothing, the third floor is men's clothing, the fourth floor is sports/decoration, the fifth floor is mobile digital, the sixth floor is special... Put N brand stores into it, and this is a mall. The following Taobao Mall, 365 Mall, etc. are naturally of this form, which is no different from the tradition. It has a huge shopping group, a stable website platform, a complete payment system, and an integrity and security system (although there are still many shortcomings) , which promotes sellers to come in to sell things and buyers to come in to buy things. Just like traditional shopping malls, Taobao itself does not sell anything, but provides a complete sales package.

As for online shopping malls, when they are popular enough, have rich products, and have convenient logistics, their cost advantages, 24-hour city that never sleeps, no regional restrictions, richer products, etc. are reflected in their advantages. The online comprehensive mall is about to acquire a role as a trading market.

This kind of shopping mall is divided into regions offline. There are always three or five large shopping malls in every big city. In the field of the Internet, three or five comprehensive malls are destined to dominate, leaving Taobao in an embarrassing situation. In fact, there are similar ones like Paipai/Ebay/Yah, but they are so different that I don’t even want to mention them.

Department store

A store is called a store, which means there is only one seller; and a department store is a rich product line that meets daily consumer needs. This kind of store has its own warehouse and stocks a series of products to prepare for faster logistics distribution and customer service. Such stores may even have their own brands. Just like offline Wal-Mart, Watsons, and PARKnSHOP.

Vertical Store

The products of this kind of mall have more similarities, either they are satisfied with a certain group of people, or they satisfy a certain need. , or a certain platform (such as electrical appliances).

How many vertical stores exist on the Internet? It depends on the market segmentation. If the type of subdivision is set to Second, he lived a very hard life, but he also endured hardships and lived firmly. And it is precisely because of the good competitive landscape that the service improvement has been promoted.

Composite brand store

Similar to this kind of store, as e-commerce matures, more and more traditional brands will join the e-commerce battlefield to seize new opportunities. With the goal of expanding new channels and optimizing product and channel resources, a wave of aggressive expansion is about to begin.

Light brand store

A light brand store is feasible. The key is not to confuse yourself, find out your core competitiveness, and let others be stronger. To bear. And now, bosses who think that everything is done by themselves need to rethink and don’t let themselves stumble.

Service-oriented online store

There are more and more service-oriented online stores, all designed to meet people's different individual needs, and even help you queue up to buy and sell movies. , there are people trading, and I am looking forward to seeing more online stores with more service forms.

Shopping guide engine type

For example, shopping guide type websites make shopping more interesting and more convenient. At the same time, many shopping websites have launched shopping rebates, and a small number of them Joint shopping cashbacks have been launched to meet the needs of most consumers. Many consumers go directly to b2c websites to shop because they are not just satisfied. Before shopping, I will go through some online shopping guide websites.

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