When I first met SEO, I was still an ignorant little crab who had just entered the workplace. It was hard to imagine that the job responsibility of a clerk was to do SEO promotion. I had no idea what SEO was and why I should do it. I only know that what the team leader arranges every day is to send external links and register for forums/blogs. The more external links you send, the higher the bonus. As time goes by, you will find that you are like a machine, repeating the same things every day. , I became numb and became lazy to think; however, an accidental opportunity gave me a new understanding of SEO. Now based on the accumulation of personal experience, I will briefly talk about what e-commerce SEO is?
1. Cognition of e-commerce and seo
E-commerce is simply the use of the Internet as an electronic platform to engage in various businesses. activities to meet the ultimate needs of consumers.
SEO (Search Engine Optimization) Chinese means search engine optimization. Through the ranking rules of search engines, the rational optimization of the website can improve the ranking of your website in search engines, thereby increasing website visits and improving the website. The sales and publicity power will allow search engines to bring you more customers.
2. The relationship between e-commerce and SEO
SEO search engine optimization SEO network promotion can be understood as a branch of e-commerce promotion. SEO has certain effects on e-commerce. The promotion effect; e-commerce relies on the Internet for transactions, and SEO promotes through search engine optimization and improves search engine rankings, which can help e-commerce gain better sales capabilities, find more customers, and achieve product consumption purposes.
3. What type of e-commerce is suitable for SEO?
Because e-commerce platforms such as Taobao and Tmall use robots.txt technology to block some mainstream searches Engine, so there is no point in doing SEO for stores like Taobao and Tmall. Although JD.com and Dangdang do not block search engines, they are not independent websites and have less room for optimization. Therefore, it is of great significance to suggest SEO optimization for independent B2C websites.
4. What are the advantages of SEO over SEM
a) Users trust natural search rankings more, and SEO is natural search engine rankings. And SEM will display the promotion text
b) Compared with SEM, the promotion cost of SEO is lower.
c) SEO is more stable and long-lasting than SEM.
d) SEO is more suitable for long-tail keywords. This is also because the cost of SEO is lower than SEM!
Summary: What is e-commerce SEO? In fact, it is very simple. It is a marketing method for e-commerce websites to win market share on the Internet platform through SEO search engine optimization technology.
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