What is VI

VI stands for Visual Identity, which is corporate VI visual design, and is commonly translated as visual identification system. It converts the non-visual content of CI into static visual identification symbols. A well-designed and scientifically implemented visual identification system is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

Through VI design, enterprises can gain employees' sense of identity and belonging internally, strengthen corporate cohesion, and externally establish the overall image of the enterprise, integrate resources, and have control. The company's information is conveyed to the audience through visual codes, which continuously strengthen the audience's awareness and gain recognition. VI is part of enterprise CIS, and enterprise CI includes three aspects. Divided into BI, MI and VI, the three aspects are behavioral identification, corporate philosophy identification and visual identification. (Recommended learning: PHP video tutorial)

Historical evolution

The history of ancient

VI It can be said to be a long time ago. Symbolic animals play an important role as media in the ideology of a nation or country. Totems of ancient humans appeared, and ancient cave paintings and rock paintings can be regarded as the oldest graphic design. The common beliefs, lifestyles, totem symbols, clothing and language habits of primitive tribes have formed distinct image definitions among tribes. This is an unconscious image recognition formed among early tribes. The visual symbol of the slave society is that the city-state families use their family emblems, clothing and behavioral habits to form internal and external class divisions and image distinctions between city-states. The visual identity of the Middle Ages was that some European countries had a large number of religious symbols "emblems" and "logos"; as well as "coats" representing the identity and status of nobility. Throughout history, social behaviors have clear signs, uniform clothing, distinctive architecture, highly recognized concepts and image traces.

Modern Dynasty

The VI of modern times was due to the vigorous development of the pacifist movement after World War II and the development of the capitalist economy through economic crises one after another. Japan and the United States soon discovered the great power of design and management. Japan and the United States have fully implemented visual recognition systems, bringing VI to a mature stage. The visual recognition system has a history of more than fifty years since its birth.

Basic Principles

Unity

In order to achieve consistency and consistency in the external communication of corporate image, unity should be used Design and unify mass communication, use perfect visual integration design to personalize, clarify and order information and understanding, unify the image on various forms of communication media, and create a unified corporate philosophy and can be stored and disseminated. Visual image, in order to focus and strengthen the corporate image, make information dissemination more rapid and effective, and leave a strong impression and influence on the public.

Standardize various elements of corporate identity, from corporate philosophy to visual elements, adopt a unified standard design, adopt a unified model for external communication, and insist on long-term consistent use without making changes easily.

To achieve unity and realize the standardized orientation of VI design, it is necessary to use simplification, unification, series, combination, universal and other techniques to comprehensively reshape the corporate image.

The application of the principle of unity can enable the public to have a unified and complete understanding of a specific corporate image, and will not cause recognition obstacles due to the inconsistency of the identification elements of the corporate image, thus enhancing the spread of the image. force.

DIFFERENCE

In order to gain recognition from the public, the corporate image must be personalized and distinctive, so the principle of difference is very important.

The difference is first reflected in the distinction between different industries, because in the minds of the public, companies and institutions in different industries have their own industry image characteristics, such as the corporate image characteristics of cosmetics companies and machinery industry companies. should be completely different. The characteristics of the industry must be highlighted during design so that it can have different image characteristics from other industries and be conducive to identification. Secondly, we must highlight the differences from other companies in the same industry in order to be unique and stand out.

Effectiveness

Effectiveness means that the VI plan planned and designed by the enterprise can be effectively implemented and used. VI is a problem-solving science, not a decoration for the enterprise. , so it can be operated and easy to operate, and its operability is a very important issue.

The corporate VI plan must be effective and can effectively play the role of establishing a good corporate image. First of all, its planning and design must be based on the company's own situation, the company's marketing status, and when promoting the corporate image strategy. Establish an accurate image positioning and then carry out development planning based on this positioning. At this point, organizations or individuals who assist companies in introducing VI plans have important responsibilities. Everything must be based on reality and cannot cater to some unrealistic mentality of business leaders.

Aesthetic

Excellent VI design should have a strong visual impact, be perfect in form, highly decorative, and unique in creativity, making it pleasing to the eye and allowing people to remember its brand meaning in pleasure. VI design with aesthetic value is closer to people's lives, has a strong affinity, and makes people like it, watch it, recognize it, and remember it. VI design is widely used in various communication media in the brand era. It can effectively guide the public's aesthetic concepts and lead the fashion trend of visual art.

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