There are many ways to optimize a website. No matter how many optimization methods are used, the ultimate goal is to get a good ranking for the website. However, many webmasters encounter the same problem: Why is the website included but not ranked? Why is this?
This blogger will help you analyze it:
1. Do a good job in internal linking
Internal linking is a very important skill in SEO. A good website should be like a spider web. Every place should be connected and connected into a piece, so as to facilitate the crawling of Baidu Spider and be more conducive to user experience. The internal links of the website are mainly anchor text internal links, which are the highest internal links in the world. Of course, pages that do not want to be crawled by Baidu and unimportant internal links must be stated in robots.txt, otherwise your spiders will be wasted.
2. Don’t make random internal links or make too many internal links
When doing internal links, you must add links to relevant keywords, and you can’t add them randomly. . For example, if the word you link to is "watermelon", but your link is related to the automobile industry, then of course it is not allowed. This is a spam link, which will not only have no effect on your website, but will also cause side effects. .
When doing internal links, you must not "link to every word". This will easily be considered by Baidu as "over-optimization" and be demoted by Baidu. You must master this degree. In an article, it is best to have only one link to a certain page!
Failure to do a good job in internal linking of the website is an important reason why the website is included but not ranked. I hope it can attract everyone's attention.
3. Is there a good user experience?
The most important job of Baidu is to bring the right people to the right page. User experience is what Baidu values most. , and what we SEO practitioners value most is user experience.
Content is king and external links are king. This sentence is true at all, but now, "content is king" has become an eternal theorem. Whether a website is good or not depends first on whether its content is good, rich, and helpful to customers. It is difficult for a website with poor content to have a good ranking.
Some websites, regardless of user experience, add advertisements arbitrarily, or add content that has nothing to do with the content of their website, which has a negative impact on the website. The website has many pages, but these pages are different from the content emphasized by your website. Of course, it is not helpful for ranking. Therefore, everyone should focus on the construction of website content and pay attention to user experience. Only in this way can we build a high-quality website, which will help your inclusion. (Three steps to create a complete user experience for the website)
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