What is the principle of website ranking optimization?

1. What is the object of website optimization ranking?

1. A website is composed of many web pages. A website is one or more consists of web pages. (Introduction to the search engine ranking process)

2. The object of SEO optimization is the web page rather than the website. Just like the athletes winning awards in the Olympic Games, the object is the athletes, not the country where the athletes are located. The misunderstanding about website optimization and ranking is that ordinary people always think that the object of optimization is the website. What we usually call "website ranking" and "website optimization" are incorrect.

2. What is hyperlink analysis and introduction to hyperlink analysis

1. "Hyperlink analysis" is a patent of Baidu. The principle is to analyze links The number of websites is used to evaluate the quality of the linked websites. This ensures that when users use search engines, the higher the quality and the more popular the pages, the higher they will be. Baidu President Robin Li is the sole holder of this technology, and it has been widely used by major search engines around the world.

2. How do we understand hyperlink analysis technology?

Simply speaking, to determine whether a certain page is excellent or authoritative, the "opinions" of other pages are very important. Even if a webpage is not that good, as long as other webpages' "votes of confidence" (backlinks) for it exceed those of other pages, it will rank high, even first. For example, on the website of Alibaba (www.alibaba.com), the word "international station" does not appear in the entire website, but it ranks very well in the ranking of the word "international station". The reason is that Alibaba's A huge number of web pages have given it a "vote of confidence" (anchor text). It should be noted that "hyperlink analysis" is only an important reference for ranking, but it is not the only reference.

3. Recommendation of related pages

1. Related pages are pages with related content. For example, if my page is about mobile phone functions, and the connected page is about mobile phone manufacturers, then these two pages are related to mobile phones.

2. Mutual recommendation between related pages is very important. For example, after I introduce the functions of mobile phones on this page, I also want to introduce some mobile phone manufacturers to visitors, then I will recommend your web page to them, that is, I will place a link to your web page on my web page. Likewise, After introducing the mobile phone manufacturer on your web page, you can also recommend my web page to your visitors, that is, put a link to my web page on your web page. This is a relevant recommendation.

3. The significance of related pages for ranking is that it allows users to have a better experience with web pages, and search engines will trust recommended web pages more.

4. The importance of seo model

1. There are many web pages in the world. They are connected through links, and search engines access them through links. Search engines Pages that have the advantage of obtaining links from related pages will be selected to rank high. This advantage includes the quality of the page, the weight and relevance of the page that gives us backlinks. It is very important.

2. For example, if Sina's homepage gives us a backlink to our web page, the effect is definitely different from if Sina's personal free blog page gives us a backlink. If our website sells cars, then a backlink from a webpage that sells tires will definitely be much better than a backlink from a webpage that sells boilers.

3. The number of backlinks is very important. The homepages of five websites give us 5 backlinks. The effect is definitely different from the homepages of 10 websites of the same level each giving us one backlink.

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