seo optimization is divided into seo on-site optimization and seo off-site optimization. This article puts forward some suggestions on seo on-site optimization.
Generally speaking, the main parts of on-site optimization are:
1. Three tags (title, keywords, description), is the title, keywords and description of the website. Whether there are reasonable steps in the three tags of the keywords to be optimized is the most important point of SEO on-site optimization.
2. Three navigations (primary navigation, secondary navigation, breadcrumb navigation), Clear navigation can not only improve the user's experience in the site, but also better guide search engine spiders To crawl the pages within the site, the SEO optimization ideas for the entire site will be clearly reflected in the navigation.
3. URL (dynamic or static, second-level domain name, subdirectory) , URL is also an important foothold for SEO optimization. If it is well designed, keywords can also be added. density.
4. In-site structure analysis. A good in-site structure that conforms to the crawler preferences of search engines is conducive to SEO optimization. Website architecture analysis includes: eliminating poor website architecture design, implementing tree directory structure, website navigation and link optimization. It is best to use DIV CSS style as the website design language, and the code should be very hierarchical and concise.
5. In-site keyword density control, there is no definite value for this, it depends on the industry. What we need to do in SEO optimization is to be higher than other websites, but at the same time Don't overdo it and get kicked.
6. Create a site map SiteMap. Create a site map according to your own site structure to make your website more friendly to search engines. Allow search engines to access all web pages and columns on the entire site through SiteMap.
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