What needs to be done after a website is punished by being demoted is: 1. Check whether it is an internal link problem, such as whether there are dead links, etc.; 2. Check the internal links of the website, such as over-optimization caused by anchor text, etc. ; 3. Check external links to determine whether they are affected by friendly links from bad websites.
The most fearful thing about doing SEO is that the website will be demoted. Whenever the algorithm is updated, there will always be a bunch of webmasters jumping out and saying The website has been demoted and K-ed. It can be seen that the website's demotion is the sword of Damocles hanging over the head of every webmaster and every SEO. So once such a situation occurs, how should we turn the tide? The website has been demoted. What should I do if my authority is demoted? What work needs to be done after the punishment of demotion?
What needs to be done after the website is demoted and punished:
1. Check the problem of internal links
The check of website links is A kind of meticulous work, this kind of work also includes different natures of work, such as checking whether there are dead links. The existence of dead links is a dead end for spiders sent by search engines, so spiders will be quite bored. The check of links should also include the standardization of URLs, and the format of return links should be unified.
2. Check the internal links of the website
Checking the internal links of the website is also an indispensable part of the work after the website is demoted. Anchor text often easily causes over-optimization. The author also mentioned it in previous articles. What is over-optimization will not be stated in detail here. The anchor text must be natural and appropriate, so that the existence of such internal links is meaningful and truly recommendable.
3. Check external links
The most troublesome and most likely place for problems is the external link. Once there is a problem with the external link, it is quite difficult to find it. Friend links may also appear. Problem, when checking friend links, you must check one by one to see if you have been implicated by the friend links of bad websites. When checking external links, you should also pay attention to whether the website has been hacked and has been linked to a black link and been searched. Engine punishment.
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