How to learn Google SEO from scratch?

The core of learning Google SEO is to understand how search engines work and optimize content around user needs. 2. First, make sure that the website can be successfully crawled and indexed by Google, including submitting site maps, checking robots.txt files, and reducing JavaScript loading key content. 3. Keyword research is the basis, and use tools to find long-tail keywords with high search volume, moderate competition and strong correlation. 4. The content needs to meet user intentions, pay attention to page loading speed, mobile experience, image ALT description and internal link structure. 5. External link construction relies on high-quality content to attract natural links, and regularly update old content to increase traffic. Adhere to these steps and gradually improve the SEO effect.

It doesn’t actually require too many mysterious skills to learn Google SEO from scratch. The core is to understand how search engines work and optimize content based on user needs. Although the process requires patience, as long as the direction is right, progress will be rapid.

1. First understand how Google "views" the website

The essence of SEO is to make it easier for Google to understand your website content and think it is worth recommending to users. So the first step is to understand how Google's crawler (Googlebot) works.

• It will "crawl" the content of the web page
• Then "index" these contents and put them into the database
• Finally, based on the ranking algorithm, decide whether to display it in the search results

The first thing to do is make sure your website is crawled and indexed smoothly. for example:

• Submit a sitemap to Google Search Console
• Check whether the robots.txt file blocks important pages
• Avoid using a lot of JavaScript to load key content (newcomers recommend using as little as possible)

If your website can't even be seen by Google, it's too early to talk about rankings.

2. Keyword research is the basis, don't skip this step

Many people want to write articles as soon as they come up, but they don’t know what users are searching for. Keyword research is to help you find the issues that users really care about.

You can find it with tools such as Ahrefs, SEMrush or the free Google Keyword Planner:

• Words with high search volume
• Words with moderate competition
• Long-tail keywords with strong correlation (such as "how to practice your chest muscles at home" is easier to do than "fitness")

For example: When you make a food blog, it is difficult to get the word "recipe" directly, but the word "low-calorie, high-protein, fat-loss recipe" may be easier to get started.

The key is not to find the most difficult words, but to find words that you can write, have traffic, and that users really know how to click .

3. Content quality ≠pile keywords

Google is getting smarter now. It no longer only looks at the keywords appear a few times, but also sees whether the entire content meets the user's search intention.

For example, when a user searches for "How to set up Google Analytics", what he wants is a clear operation step, rather than a bunch of articles introducing the concept.

You can think like this when writing content:

• Why do users search for this?
• What information does he want to see?
• Can I provide a better answer than the existing results?

For example, if you want to write an article about "Beginner of SEO", don't just list the terms, but give actionable steps, common misunderstandings and tool recommendations, so that it is easier to be recognized as high-quality content.

In addition, it is also important to note the following points:

• The page loads faster and better
• The mobile experience cannot be bad
• The picture must have an ALT description
• Reasonable internal link structure

4. External links are equally important as continuous updates

Google will treat external links as "voting". If someone is willing to link to your content, it means you are valuable. But this is not something that can be done in one day, it has to rely on the content to attract natural links.

At the beginning, you can start from these aspects:

• Share content to related forums or communities
• Quot your own article when answering questions (don't force it)
• Exchange links or cooperation content with peers

Also, don't forget to update old content regularly. Many old articles can regain traffic by just a little modification.

Basically that's it. SEO looks complicated, but in fact, it is not difficult to take apart every step. The key is to keep doing it and don’t expect to be ranked in a week or two. As you accumulate slowly, you will find that search engines bring more and more traffic.

The above is the detailed content of How to learn Google SEO from scratch?. For more information, please follow other related articles on the PHP Chinese website!