Methods to remove duplicate information in web pages: 1. Move the repeated code to the bottom of the web page code, or separate it; 2. Avoid the same number of information fingerprints; 3. Increase the text content in the web page, Dilute keyword density.
Solution:
1. Find a way to move the repeated code below the web page code.
For example, the navigation on the left and the navigation in the upper right corner,try to move it to the lower part of the web page code, or separate it and use js or directly use iframe insertion and other calls.
Try to make every webpage that the engine eats feel fresh and interesting when you take the first bite.
2. Avoid the same number of information fingerprints.
The engine is unlikely to compare the similarity of each web page. Instead, each web page lists a table of high-frequency words and converts it into a number through this table. This is called vector conversion. This number It represents the characteristics of this web page, which is called information fingerprint.
The engine identifies whether web pages are the same by comparing this fingerprint. Therefore, it doesn’t matter how similar the web pages are, but the proximity of high-frequency words is fatal.
3. Increase other text content on the web page and "dilute" the keyword density.
The structure of the web page itself will not cause the keyword density to exceed the level allowed by the search engine. If it exceeds, you can also "dilute" the density of keywords by adding other text content on the web page.
The characteristic of web page templates is similarity. Search engines should not punish the similarity of templates. In the final analysis, they punish the similarity of keywords!
So, you can also add other text content to each web page. To "dilute" this similarity.
So how to reasonably lay out website keywords?
Distribute your keywords throughout the page:
Regarding the position (distance) between keywords, try to use different web page titles to try to get more of your website’s content into the search engine index range.
Distribution of keyword appearance positions:
Core keywords appear in page navigation;
Keywords appear at the beginning of the text;
Keywords appear in named file paths.
Try to use short file names and folder names. Long file paths may look like spam to search engine programming programs.
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