The solution to website authority reduction is: 1. Update content regularly and at fixed points, and continue to increase the quantity; 2. External link platforms should be diverse; 3. Avoid too much duplicate content in the website; 4. Ensure that the website is healthy, safe, and compliant with laws and regulations.
#1. Website authority reduction
The phenomenon of website authority reduction:
1. Reduced inclusion
2. Decrease in keyword rankings
3. Decrease in website traffic
2. What are the reasons that lead to the reduction of website authority?
Based on long-term observation, I have summarized the following points:
1. The website content is updated irregularly. Sometimes it will be updated a lot on a whim, and then it will not be updated for the next few days. , such irregular updates will lead to snapshots not being taken every other day, or snapshots being rolled back.
2. If the external link construction does not continue to increase, if it increases too much all at once, it is easy to be mistaken by search engines as mass posting.
3. In terms of website content quality, there is a lot of junk content, which cannot meet the needs of users, resulting in an extremely high bounce rate, which means that user stickiness is too low.
4. The website is related to illegal websites, or there are such websites in the exported links.
In another situation, if the Baidu search engine database is damaged, there will be a temporary downgrade of rights. This will usually be restored automatically within a week.
Then, after understanding the reasons, the corresponding solutions will be easily solved.
3. How to solve the problem of website devaluation?
1. It is best to update content regularly and at fixed points, and maintain a continuously increasing quantity.
2. External link building is equally important. Plan how many external links you will send every day. At the same time, the platforms for external links should be diverse.
3. Website content: Be more original. Baidu is paying more and more attention to the originality of content, and repetitive content should also be avoided as much as possible.
4. The website must maintain a healthy, safe and legal survival condition.
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