Million dollar claim war! Blogger VS Ideal, what’s the secret in the video?

[ITBEAR] News on August 14th. Recently, a car blogger named "Dong Laosi Talks about Cars" revealed on the Douyin platform that he received a notice of prosecution from Beijing Ideal Auto Co., Ltd., and the location of the lawsuit is Wujin District Court, Changzhou City. According to the notice, Li Auto demanded that he pay up to 1 million yuan in compensation, delete relevant video works, and publicly apologize in newspapers. The blogger detailed the cause of the incident in the video. He said that he posted a 45-second short video that was a remake of the movie "Racing" on his account. Although this video was complained to and removed from the shelves by Li Auto within one day after its release, Li Auto believed that the video had a negative impact on its newly launched MEGA model, leading to a decline in sales. According to ITBEAR, Li Auto also pointed out that most works of the "Dong Laosi Talks about Cars" account have more than 10,000 likes. It is difficult for ordinary accounts to achieve such high traffic, so it is regarded as a marketing account. Li Auto believes that the blogger's behavior not only infringed on the image rights of the MEGA model, but also caused damage to the image of the entrepreneur, and even claimed that it also caused certain losses to the national economy. Faced with these accusations, the blogger firmly denied that he was a marketing account and stated that he had never signed a contract with any MCN agency. He explained that his creative content is based on hot events and results. At the same time, he emphasized that the ideal MEGA model has long been on the market, and its image and sales are mainly determined by the design and price of the model, not by his video content. In response to this incident, Li Auto also gave an official response. They said that on March 7 this year, they discovered that the account "Dong Laosi Talks about Cars" released a short video called "Crazy New Car", which contained a large amount of insulting information that slandered the Li Auto brand and MEGA models, causing Bad social impact. Therefore, Li Auto decided to take rights protection measures in accordance with the law. Currently, the case is under trial in court.

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