NIO's 500,000th mass-produced vehicle was announced to roll off the production line, and its second brand Ledo was officially launched on May 15

According to news from this website on May 9, at the event of NIO’s 500,000th mass-produced vehicle rolling off the assembly line held today, NIO announced that the 500,000th mass-produced vehicle (the new ES8) was launched at Xinqiao Intelligent Technology Co., Ltd. in Hefei, Anhui. NIO's second factory in the electric vehicle industrial park rolled off the production line, and the owner of the car is Liu Qingfeng, chairman of iFlytek.

Since 2019, NIO has continued to rank first in China’s high-end pure electric market with a transaction price of more than 300,000 yuan, becoming the epitome of China’s automotive industry’s technological advancement and brand advancement.

In addition, NIO founder and chairman Li Bin also revealed that NIO will officially launch its second brand - Ledao on May 15th, International Family Day.

The name of Ledao brand means "Every road with family is Ledao". Its products will be oriented to the mainstream family market, aiming to provide better brand and product experience for home users. Ledao brand has a mature and reliable system from R&D, design to manufacturing, with a sound channel and service system, as well as an energy replenishment system.

It is reported that the Ledo brand’s first model, the Ledo L60, will compete with the Tesla Model Y and focus on the 250,000-class household smart pure electric SUV market. This site has noticed that the official website of Ledo Automobile, a subsidiary of Weilai, has been officially launched. displays "Please look forward to the first model L60."

In addition to displaying the official logo style of ONVO, the official website does not give other information. The background color of the page The color value is #373A43. It is unclear whether this color is one of the Ledo brand colors.

The domain name registration number of Ledao official website is "Shanghai ICP No. 15044878", The organizer is Shanghai NIO Co., Ltd., this year Passed review on January 10th.

As of now, the official Weibo account of Ledo Motors is still vacant, with no avatar uploaded and no blog posts published.

This site previously reported that Ledo Auto's management will make a public appearance on May 9, which is expected to bring information about the person in charge, the brand and logo meaning, and the Ledo App.

Related reading:

"It is reported that NIO's management will make a public appearance on May 9 and is expected to announce More information》

《It is reported that NIO L60 model will be released in mid-May: equipped with AC slow charging port and supporting 800 volt platform》

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