HMD encountered a 'rollover' when launching new products. The official quickly apologized and adjusted its publicity strategy.

News on April 30, HMD Global, the company that licenses Nokia mobile phones, recently released its first batch of its own brand smartphones - HMD Pulse, HMD Pulse and HMD Pulse Pro. However, the new product caused a small storm after its release.

It is reported that some consumers discovered after purchase that the ultra-narrow bezels of the Pulse and Pulse mobile phones shown in the official promotional images were significantly narrower in the lower bezels of the actual products, and there were display differences between the two. In response, many consumers expressed dissatisfaction on social media and questioned why HMD Global misled consumers in its publicity.

Faced with consumer doubts, HMD Global responded quickly. The company's chief marketing officer, Lars Silberbauer, issued a statement expressing deep regret for the misinformation and emphasizing that the company had no intention of maliciously misrepresenting the true appearance of the product. He promised that the official website has been updated and now accurately shows what the phone actually looks like. At the same time, HMD Global also sincerely apologizes to consumers for the mistakes in this promotional image.

#The HMD Pulse series of mobile phones released this time are quite excellent in terms of configuration. The three new phones are equipped with Unisoc’s T606 processor, equipped with a 6.65-inch display and a large 5000mAh battery. In terms of camera specifications, the three mobile phones are different to meet the needs of different consumers. Pulse Pro also supports 20W fast charging technology, which is significantly improved compared to the 10W charging speed of the other two models.

This minor incident has had some negative impact on HMD Global, but the company’s quick response and sincere apology have also won the understanding of some consumers. In the future, it remains to be seen how HMD Global will adjust its publicity strategy and whether it can regain consumers' trust through product innovation and service improvement.

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