How to do Xiaohongshu live streaming

Xiaohongshu live streaming is a paid promotion method that can be operated through the following process: 1. Create a live broadcast event; 2. Set the delivery target (crowd, budget, bidding); 3. Select the delivery method ( Real-time bidding/fixed bidding); 4. Set delivery period; 5. Delivery optimization (crowd, budget, bidding); 6. Settlement and payment.

##Xiaohongshu Live Broadcasting Guide

1. Create a live broadcast event

Log in to the Xiaohongshu live broadcast management backend and click "Create a live broadcast event".
• Fill in the relevant information of the live broadcast event, including live broadcast time, cover, title and introduction.
• Select the live broadcast type: public domain traffic live broadcast, private domain traffic live broadcast.

2. Set the delivery target

Determine the target audience based on the live broadcast target, such as region, age, interest, etc.
• Set the delivery budget and bidding strategy, and determine the cost per thousand impressions (CPM).

3. Select the delivery method

• Real-time bidding:Participate in the bidding during the live broadcast period and pay according to CPM.
• Fixed bidding: Determine the CPM in advance to ensure stable exposure.

4. Set the delivery period

Set the delivery period based on the live broadcast time and the activity time of the target audience.
• The delivery period can be flexibly adjusted to optimize the effect.

5. Delivery optimization

Optimize the delivery crowd and reduce invalid exposure.
• Adjust the delivery budget and bidding strategy to improve cost performance.
• Monitor live broadcast data in real time and adjust strategies in a timely manner.

6. Settlement and payment

After the live broadcast, the fee will be settled based on the actual exposure.
• Pay through Xiaohongshu’s official payment channels.

Note:

The live broadcast content must comply with the Xiaohongshu platform specifications.
• The delivery fee will affect the live broadcast exposure.
• Regularly optimize the delivery strategy to improve the delivery effect.

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