Douyin Life Service launches affordable group buying for brands

The May Day holiday is approaching, and the demand for food and entertainment has surged. Douyin Life Service Platform has joined hands with 22 chain brands to launch the "Celebrating May Day with Big Brands" event, bringing discounted group purchases and seasonal new products . In addition, Douyin continues to explore local specialties and entertainment projects to meet the needs of consumers in different regions. Want to know what specific promotions and local special projects are available? Click to read below to learn the details carefully prepared by PHP editor Banana!

The May Day holiday is the peak season for many physical businesses, and it is also a time when consumption in multiple scenarios is concentrated. In order to ensure the supply of preferential group buying and allow consumers in need to directly access affordable products, the platform has specially joined forces with McDonald's, KFC, Mixue Bingcheng, Xu Funiu, Zhu Guangyu and other brand merchants to launch it in the theme venue of "Celebrating May Day with Big Brands" "Big-brand discounts" and "new product benefits" present popular hot-selling products and new products of the season one by one.

"During the event, items such as McDonald's "May Day Golden Bucket" set meal, KFC's "May Day" half-price snack bucket, Mixue Ice City dragon fruit yogurt, Wanda Cinema ordinary hall double set meal, Shanghai Haichang Ocean Special discount tickets for children in the park will be available in the big-name column of the venue at preferential prices; Yonghui Supermarket's new durian products, Chengdu Polar Ocean Park two-person travel card, Xufu Beef family meal, Dicos new flavor pistol legs and multiple hotel coupons will be on the brand The new column presents "May Day" discount prices for consumers to purchase in advance. "

In addition to the shelf area, the platform also launches # Follow the Big Brands to Celebrate May Day, # Douyin Heartbeat Big Brand Day, and # Douyin Heartbeat Updates. Daily + interactive topics encourage merchants and experts to create relevant high-quality content, deliver richer product information in the form of short videos and live broadcasts, and link consumers with potential shopping needs. It is reported that the theme activity of "Celebrating May Day with Big Brands" lasted for 10 days and ended on May 5.

From "Zibo Barbeque" to "Tianshui Malatang", the popularity of urban cultural tourism continues to rise. Authentic and affordable food, simple customs, and scenic spots with distinctive regional characteristics allow more cities to be seen, gaining online attention and physical store customer traffic. In this regard, Douyin's life service will use the city as an anchor, linking local fireworks shops and high-quality business district scenic spots, serving consumers to complete the entire experience from online planting to offline consumption, and helping the region create a city business card.

Before the May Day holiday, the Douyin Life Service Platform launched a number of cultural and tourism-themed live broadcast activities such as "Tianshui is more than Malatang", "Luoyang Peony Flower Festival Tour in the Divine City", "The Most Beautiful April Day in Yangzhou" and so on , conveying the charm of urban culture. In the future, the platform will continue to provide traffic and operational support through the special resources of "Douyin Heartbeat City" and "Big City Players", explore the characteristics of more cities such as Chengdu, Guangzhou, Beijing, and Xi'an, and promote online "traffic" to become offline "Save enough".

The relevant person in charge of Douyin Life Services said that the platform will continue to work hard in short videos, live broadcasts, theme venues, POI operations and other scenarios to create a more diverse and good shopping atmosphere, and connect more physical merchants and consumers Make efficient links to the needs of consumers and promote the continued expansion of holiday consumption.

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