IDC: China's mobile phone market ranked first in the first quarter

News from this site on April 25. On April 25, International Data Corporation (IDC) released a tracking report on the Chinese mobile phone market in the first quarter of 2024. The report shows that Honor topped the list with a market share of 17.1%; Huawei, which has fully recovered, ranked second, and OPPO, Apple and vivo occupied the third to fifth positions respectively.

According to IDC statistics, Honor ranked first in the Android camp in terms of shipments in the Chinese market in the fourth quarter of 2023 and the whole year of 2023.

Since the Huawei Mate 60 series of mobile phones made a strong comeback in the second half of last year, the industry has widely speculated that Honor will be the biggest impact. However, judging from the actual data, Honor not only did not decline, but bucked the trend and rose, becoming the leader in overall share in the Chinese market and contributing a key force to the continued improvement of the smartphone market.

Wang Jiping, Vice President of China, said that this time the glory reaches the top, AI has become a key growth engine. Among them, Honor's new flagship Magic6 series benefited from the increase in AI functions and all-round upgrades such as images and screens. Its first-quarter shipments exceeded the combined shipments of the previous generation products in the first two quarters; at the platform level, Driven by AI's Honor Magic V2 and other folding screen family products, the share of Honor folding screen mobile phones has increased by as much as 675.4% year-on-year since last year.

Honor has significantly improved in the high-end market above $600 with the outstanding performance of its new generation flagship Honor Magic6 series and folding screen mobile phone family. Its shipments soared 123.3% year-on-year, and its high-end market share was second only to Apple and Huawei.

At the beginning of this year, Honor released MagicOS 8.0, a full-scenario operating system with AI functions. According to Honor, the number of MagicOS 8.0 users has exceeded 100 million in April, will exceed 20 million by May, and will reach 40 million in June.

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