The 'Understanding Cars Focus' platform of 'Understanding Cars' has been fully upgraded, with 6 billion traffic to encourage content creation by experts.

On April 23, Judongche Business, a subsidiary of Undercargo, held the first "Understand Car Spotlight Ceremony" and announced the official upgrade of the one-stop talent matching and content marketing platform "Understand Car Spotlight". In 2024, the platform will launch a 100 million-level creation fund and 6 billion traffic incentives to further help car creators monetize their content, better serve car brand marketing, and achieve a win-win situation for brands, talents, and users.

#Currently, the automobile industry is in a period of development and transformation when switching between gasoline and electricity. Data released by the Passenger Car Association shows that the penetration rate of domestic new energy vehicles has reached 36% in 2023, and exceeded 50% in April this year. The automobile market is changing with each passing day and consumer demands are becoming increasingly diversified. Whether the brand can achieve in-depth cultivation through scenario-based content marketing has become the key to breaking the brand. The "Understanding Car Focus" platform will be launched in March 2023, building a win-win content ecosystem for all parties, helping car customers carry out brand communication and user mental cultivation, serving creators for better business realization and growth, and jointly selecting cars for cars. Provide users with rich, high-quality and professional automotive content.

Data shows that in the past six months, the number of car residents on the "Knowing Cars and Spotlight" platform has increased 16 times, and the income of car creators has increased by 762%, helping car creators monetize efficiently. At the same time, the number of car brands cooperated with "Understanding Cars and Focusing on Cars" has increased 12 times. In-depth content cultivation has brought brands closer to business, making marketing transformation more efficient and convenient.

Lu Hua, Vice President of Commercial Products of Judongche, said, "For a long time, the value of advertising and content in the automotive industry has been judged more by the number of clues, which is essentially a lack of measurement. From the O5A marketing system to With the CPS membership model, KnowChedi has been committed to promoting the implementation of industry measurement through digital technology, hoping to redefine the new value of vertical media through the three-effect capabilities of 'real effect, increased efficiency, and long-term effectiveness'. , is to better amplify the advantages of content, help brands accelerate the accumulation and operation of user assets, and achieve long-term growth.” The "Light" platform announced that it will be fully upgraded and build a new win-win ecosystem for brands, experts and users by continuing to deepen the development of three major capabilities. Specifically, it includes: guiding the direction of content through content production capabilities and matching appropriate creators; improving effective exposure of content through content distribution capabilities and influencing users' minds; achieving data support through data strategy capabilities to ensure that the entire link of content marketing is authentic and efficient.

Among them, focusing on the needs of brand marketing and talent creation, in 2024 "Knowing Cars Focus" will launch a series of support measures for brands and creators. “First of all, in 2024, the Intelligent Car Focus Platform will be commission-free for both experts and brands; secondly, through a series of activities such as the five major creative competitions throughout the year and the Focus Creation Camp, it will provide up to 6 billion traffic incentives for experts. It also provides experts with suggestions on operational skills, content creation, review rules, etc.; finally, Car Focus will provide 100 million-level creation funds to high-quality car creators who account for more than 30% of the original content of Car Master to further assist Monetize creations and jointly mine the value of content," said Xiao Guanyin, Vice President of Judongche Commercial Center.

At the event that day, the results of the first Spotlight Talent Creator Competition were also officially announced. 15 talents won the "Single Work Track", "All Player Track" and "Full Content Competition" respectively. "Tao" has a total of nine awards. At present, Dianchedi has gathered 125,000 talented creators and publishes more than 200,000 high-quality articles every day. In the future, the "Understanding Car Focus" platform will continue to be committed to promoting the development of automotive content marketing, creating a new win-win ecosystem for all parties, and bringing better automotive content and services to users.

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