The open-back headphone market welcomes another masterpiece, Shokz Shaoyin spring new product release

On April 12, the professional sports headphone brand Shokz held a new product launch conference in Beijing with the theme of "Beautiful Sound, Now" and released two new sports headphone products - the new generation of swimming headphones OpenSwim Pro and the full-scale swimming headset OpenSwim Pro. Scene sports headphones OpenFit Air.

Shokz China CEO Yang Yun, Shokz Technology Product Director Zhang Haofeng and others attended the press conference and introduced Shokz’s comprehensive upgrade from brand strategy to product planning to the guests and the media.

At this press conference, Shokz Shaoyin also collaborated with the China Institute of Standardization to release China's first "Bone Conduction Earphone Ergonomics Technical Requirements and Evaluation Methods" group standard, and officially announced its cooperation with world-class cross-country running events Cooperation with UTMB. At the same time, Li Xian, Shokz's first global spokesperson, also appeared at the press conference, which triggered a warm response from the audience.

OpenSwim Pro pushes the limits of swimming earphone application scenarios

OpenSwim Pro is a new generation of swimming earphones that combines MP3 mode and Bluetooth mode into one, not only The Bluetooth standard has been upgraded to the latest 5.4, and the built-in memory capacity has been increased to 32GB, which can accommodate more than 8,000 songs. Through the Shokz App, users can switch between MP3 and Bluetooth modes at will, and can also achieve blind operation through the physical buttons on the body, making it easy to switch even underwater. OpenSwim Pro adopts a lightweight and strong titanium wire frame and highly fitting silicone ear hooks and balanced rear hanging structure. It weighs only 27.3g and has moderate clamping force. It can be used both in the water and on land. It can ensure a stable wearing while also providing excellent wearing comfort, helping users to say goodbye to "swimming ears" easily.

OpenSwim Pro has the highest current protection level of IP68, can be washed and soaked, supports swimming in 2 meters of water, fully meets the needs of swimming, surfing and other water sports, and assists the use of The reader can fully feel the wonderful rhythm. OpenSwim Pro adopts Shokz's exclusive "PremiumPitch™ 2.0" bone conduction technology. The high frequency is penetrating, the mid frequency is delicate and rich, the low frequency is rich, and it has top bone conduction sound quality performance. OpenSwim Pro also has three built-in sound effect modes: standard/vocal and swimming, which can be switched freely according to scene changes. With the exclusive swimming mode, it can bring a shocking music experience of 360° surround sound underwater. OpenSwim Pro also combines dual microphones, DNS call noise reduction and voice enhancement technology to bring call clarity to a new level.

In MP3 mode, the battery life of OpenSwim Pro is 6 hours. In Bluetooth mode, the battery life can be increased to 9 hours. After charging for 10 minutes, it can continue to operate in Bluetooth mode. Use for 3 hours. The new generation of magnetic charging can help users easily charge and transfer data, making it convenient and easy to use. OpenSwim Pro is not only a good companion for swimming enthusiasts, but also very suitable for professional sports such as cross-country and triathlon. In marathon events, runners who pursue excellent results can also enjoy the pleasure of ditching their mobile phones and traveling light.

OpenFit Ai open all-scenario earphones continue the gene of "comfortable technology"

Last year, Shokz Shaoyin launched the first comfort zone series OpenFit in-ears through in-depth insight and communication with a large number of users Bluetooth headsets have quickly won praise from the market and consumers. At this press conference, the product research and development team further optimized the product from multiple dimensions of wearing, acoustics, and materials, and launched a new product, OpenFit Air, to provide users with a cost-effective and comfortable experience in all scenarios.

OpenFit Air continues the non-in-the-ear design, making the ear canal permanently transparent and naturally comfortable. On the basis of maintaining flexible titanium wire ear hooks, this product optimizes the ergonomic design and is the first air-type ear hook to adapt to different ear shapes, making the wearer softer and more comfortable. A single OpenFit Air earphone weighs only 8.7g, and is layered with non-slip soft silicone. The fit is warm and delicate, which not only achieves wearing comfort, but also ensures good wearing stability.

OpenFit Air has flagship acoustic technology. It is equipped with Shaoyin’s self-developed DirectPitch™ directional sound field technology. By setting up multiple tuning holes and using the principle of anti-phase cancellation of sound waves, it can effectively reduce the sound of open-fit air. Sound leakage from headphones protects user privacy. This patented technology allows the product to accurately and efficiently transmit sound without being worn in the ear, making listening more private. It also allows users to perceive outdoor environmental sounds in real time and protect mobile safety around the clock.

In terms of sound quality, Shokz specially customized high-amplitude and high-sensitivity drive units for OpenFit Air. The ultra-large size unit of 18mm × 11mm gives OpenFit Air surging bass and rich music details, allowing users to enjoy more realistic sound quality. OpenFit Air is also equipped with Shaoyin's self-developed dynamic low-frequency enhancement technology. This algorithm is inherited from OpenFit's Shokz OpenBass™, making the surging bass more immersive.

In terms of voice communication, based on the precise sound transmission of dual microphones, OpenFit Air adopts the new cVc8.0 algorithm, whether it is daily communication, business calls or online meetings, all It can eliminate environmental noise and call echo to the greatest extent, keeping the voice clear and stable. At the same time, OpenFit Air can also customize sound effects and touch methods through Shokz Shaoyin’s exclusive App to further enhance the user experience.

OpenFit Air still inherits the professional sports DNA of the Shokz brand. It has IP54 water and sweat resistance, allowing you to exercise without distractions. At the same time, it also has lightning fast charging capability. It can be used for 2 hours of playback after 10 minutes of charging. With the charging box, it can achieve up to 28 hours of music playback, and the standby time is up to 30 days, which fully meets the needs of all scenarios in daily life.

It is reported that OpenSwim Pro is launched in two dual contrast colors, Coral Sea (red and blue contrast) and Shale Peak (black and gray contrast), priced at RMB 1,298; OpenFit Air has a stylish appearance, including It comes in three colors: cherry blossom pink, glacier white, and basalt black, priced at ￥798 yuan. The two products will be available for pre-sale at 16:00 on April 12, and consumers can purchase them through various official channels of Shokz. With the release of new products OpenSwim Pro and OpenFit Air, Shokz's new product line is also presented to users in a clearer and more intuitive way. The four series of swimming triathlon, endurance sports, fitness travel, and communication and conference will meet the more comprehensive needs of users. In 2024, Shokz Shaoyin will build an unprecedented and powerful product line for users, which will bring a more ultimate experience to the majority of users.

In-depth insight and continuous innovation drive Shaoyin to lead the open headphone industry forward

According to the 2023 statistics of IDC's "China Wireless Headphone Market Monthly Tracking Report", the sales volume of the open headphone market is 652 million units, a year-on-year increase of 130.2%, among which bone conduction, ear-hook, and ear-clamp headphones grew rapidly and became the largest growth point in the headphone market. As the pioneer of open-back headphones, Shokz Greater China’s GMV exceeded the 1 billion mark for the first time in 2023.

The global market is also reporting good news, with GMV in China exceeding 1 billion in 2023. Not long ago, Frost & Sullivan, the world's authoritative consulting organization, released the "Independent Market Research Report on the Global In-Ear Open-back Headphones Industry" and the "Independent Market Research Report on the Global Sports Headphones Industry". The reports show that in 2023, in-ear open-back headphones and sports In both headphone categories, Shokz ranked first in global sales. At present, Shaoyin has successfully deployed in dozens of countries and regions, settled in more than 28,000 experience outlets around the world, and received praise from more than 15 million users.

Shokz Shaoyin China CEO Yang Yun said: Behind the exciting results is the brand mission of Shaoyin that has not forgotten its original intention for a long time. By providing professional sports headphones suitable for a variety of sports scenarios, we are committed to allowing users to pay attention to sports safety, enjoy sports, and improve sports performance. In 2023, Shaoyin also accelerated the layout of a consumer-centered omni-channel brand experience, opening more than 30 brand image stores in high-end business districts in core first- and second-tier cities such as Shenzhen, Beijing, Shanghai, Chengdu, and Nanjing. . When more users want to know about open headphone products, they can find Shaoyin more easily.

It sounds beautiful, starting from "now"! With the appearance of Li Xian, the global spokesperson of Shokz, and the launch of a new series of sports headphones in 2024, I believe that more and more users will experience and enjoy the pleasure of open listening.

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