'Kung Fu Panda 4' has a box office of over 300 million, will its spin-off peripherals be as popular as CAWAE?

According to Beacon Professional Edition data, the box office of "Kung Fu Panda 4" successfully exceeded 300 million yuan 15 days after its release, with a total of 7.37 million moviegoers. This result has temporarily ranked among the top 10 mainland box office lists in 2024. From 2008, when "Kung Fu Panda" was first introduced to the mainland, to today's "Kung Fu Panda 4", which is popular in the market, every success of an IP animated movie will lead to a boom in the IP derivative industry. Obviously, derivative peripherals are the most popular among them. "Attracting money", according to news announced by global strategic partner Yuanlong Yatu, the company has launched dozens of "Kung Fu Panda 4" series products to the market, including outdoor products, cups, bags, plush ornaments and other categories. To cope with the rapidly growing peripheral demand in the market.

According to Baidu Index statistics, the search index for "Kung Fu Panda 4 Movie" reached an astonishing 1.32 million on March 23, and major online shopping malls have about "Kung Fu Panda 4 peripherals" , Kung Fu Panda 4 toys” and other related searches are also rising. On the IP co-branding side, from Gap co-branded T-shirts, Burger King co-branded food products, to Bubble Mart co-branded figures, and Dulux co-branded paint, its category coverage has achieved wider coverage, and the influence of IP continues to break through the circle. and expand.

The movie became popular, driving the hot sales of derivatives, and ultimately achieving a powerful boosting effect for the animation derivatives industry and the cultural and creative industries. And "Kung Fu Panda 4" is not an isolated case in recent years - Ghibli's "How Do You Want to Live" has a box office of over 500 million, "Godzilla vs. Kong 2" has a box office of over 600 million, and "Bear Bears: Back in Time" has a box office of over 500 million. "The box office exceeded 1.9 billion, etc., and its derivative peripherals also received a wave of dividends with the popularity of the movie.

With the gradual expansion of my country's animation derivatives industry, the scale of this "dividend" cannot be underestimated, and the status and role of derivatives in the animation industry is also gradually " Mainly anti-customer.” According to data from Shangpu Consulting Group, the size of my country's animation derivatives market will reach 92 billion yuan in 2022, a year-on-year increase of 15%; in 2023, the total output value of my country's animation industry will exceed 400 billion yuan, and the downstream derivatives realization link will still be the profit in the industry chain Highest. Animation-derived peripheral industries are not only strong in attracting money, but are also an important component of the cultural and creative industries. They can maximize the creative value of IP and bring success in terms of commercial value to enterprises. Taking the current influence of Japanese animation IP on the new generation of people as an example, many businesses have seized on the strong "emotional" demand of young fans of Generation Z and used IP as a matrix to launch a series of IPs with high attributes, exquisite production and rich content. Creative related derivatives have now become the main revenue source of the industry.

Although the growth of the animation derivative industry will be conducive to the healthy development of the entire animation industry, there are still problems with high piracy share and a large share of the overseas IP market. Piracy It has always been an unfavorable factor restricting the development of my country's animation industry. With the continuous improvement of policy supervision and the gradual improvement of users' awareness of authenticity, this problem has been alleviated year by year. However, European and American animation IP and Japanese comic IP represented by Disney and DreamWorks , is still the main force in my country's animation industry, and derivatives also have a very high market share.

With the accelerated rise of domestic animation in recent years, it can not only help national animation IP to open up the derivatives industry market, but also provide enterprises with the monetization of local derivatives of overseas high-quality IP The China International Animation and Derivatives Licensing Exhibition (CAWAE-"Kawaii" Exhibition), which serves as a communication bridge between animation and animation industries, has become a focus that cannot be ignored in the animation industry every year. CAWAE - "Kawaii" exhibition integrates functions such as brand display and IP licensing, peripheral derivatives, and board game product display and sales. The exhibits include comics, animation, animation derivatives/peripherals, high-quality board games, etc. categories, providing relevant companies with a broad platform and advantageous publicity resources. Nowadays, animation companies, comic companies, film and television companies, individual animation creators, derivative companies, publishers, distributors, channel dealers, toy companies, product agents, investment institutions and other enterprises can find their target audiences and display platforms here. .

It is particularly worth mentioning that this year coincides with the tenth anniversary of the CAWAE-"Kawaii" exhibition. In terms of the intensity and excitement of the exhibition, the organizers of the exhibition will concentrate on industry advantageous resources to provide animation and derivatives companies with more Broad platform and advantageous publicity resources. At present, the 2024 China International Animation and Derivatives Authorization Exhibition (CAWAE) investment promotion activity has officially started - both companies and consumers will usher in a wonderful industry event this summer!

The previous CAWAE-"Kawaii" exhibitions have attracted much attention since the beginning of the preparation work, and the popularity has continued to rise. During the exhibition period, it has received widespread praise and huge social response. I believe The 10th China International Animation and Derivatives Authorization Exhibition (CAWAE-"Kawaii" Exhibition) in 2024 will provide a wonderful annual feast for animation fans and animation industry professionals! On the occasion of this grand event, the organizer sincerely invites elites from all parties to attend the grand event, share the prosperous times, and witness the take-off of China's animation and two-dimensional industries!

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