Samsung reveals new design direction: Essential·Innovative·Harmonious leads the future

The latest news shows that Samsung Electronics has made new trends recently. In the latest press release, Lu Taiwen, president of the company's mobile division, elaborated on the new design concept - Design Identity 5.0, and demonstrated its core concepts: Essential (simple), Innovative (innovative) and Harmonious (harmony). This concept will be implemented in various products of Samsung, including Samsung mobile phones, wearable devices, TVs and other products until 2030. Word count: 97

In the press release, Lu Taiwen mentioned: “Samsung Design Identity 5.0 has pointed out a new design direction for us and clarified future development goals. "He said that Samsung's design philosophy has remained unchanged since its establishment in 1996, which is "people-oriented, creating a future together." However, through the continuously updated Design Identity, Samsung is able to interpret and implement this concept more clearly.

According to the latest data, 7 design studios have been established around the world with more than 1,500 professional designers. These designers will follow the new Design Identity 5.0 concept and use Essential, Innovative, and Harmonious as the core concepts to create products that are closer to user needs, more innovative, and more harmonious.

In this historical evolution, "In addition, Lu Taiwen also reviewed the historical evolution of Design Identity. From the "simplicity and resonance" of the original Design Identity 1.0 (2001-2005), to Design Identity 2.0 ( 2006-2010)’s “Creating Emotional Journey”, then to Design Identity 3.0 (2011-2018)’s “Making Design More Meaningful”, and then to Design Identity 4.0 (2019-2022)’s “Bold Innovation, Resonating with the Soul” , and finally the "Essential·Innovative·Harmonious" of the current Design Identity 5.0 (2023-2030). This series of design concept changes fully demonstrates Samsung's continuous innovation and development in design concepts."

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