Apple iPhone encounters challenges in the Chinese market, and local brands such as Huawei rise

News on August 8, 2022. Recently, many market analysts have pointed out that Apple’s sales cycle in the Chinese market is similar to that of history. The iPhone’s market appeal has shown a decline, and its sales data also confirm this. .

According to the latest data released by UBS, Apple’s global iPhone sales in February this year were 17.4 million units, a decrease from 18.1 million units in February 2023, a decrease of 4%. This decrease was mainly due to lower sales in the United States, India and China markets. Among them, iPhone sales in China fell sharply by 16% year-on-year, which is inseparable from the strong rise of China's local smartphone brands such as Huawei, Xiaomi, vivo and OPPO. Huawei, in particular, has nearly doubled its sales, demonstrating the strong competitiveness of China's local brands.

In the Indian market, iPhone sales fell by 13%, which is undoubtedly a huge challenge for Apple CEO Tim Cook. According to a report released by Counterpoint Research, iPhone sales fell by 24% year-on-year in the first six weeks of this year, while mobile phone sales by major competitor Huawei surged by 64%.

As another key market for iPhone besides the United States, China has contributed about 20% of Apple’s global sales in the past decade. However, Apple's dominance in China is being seriously challenged as consumer spending slows and local brands like Huawei become increasingly powerful.

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