What is the correct way to use Douyin's directional traffic package? How much does it cost?

#php editor Baicao will introduce the correct definition and correct use of Douyin's directional traffic package today. Douyin's targeted traffic package is a promotion tool that increases brand awareness and conversion rate by delivering ads to target users. Proper use of targeted traffic packages can effectively improve marketing results, increase user interaction and conversion rates. Using targeted traffic packages requires setting appropriate advertising content and delivery strategies based on the target audience, while also paying attention to cost control and improving advertising effectiveness.

1. What is the correct way to use Douyin’s directional traffic package?

Correctly selecting the target audience is the key to using Douyin’s targeted traffic package. Before advertising, it is necessary to analyze the characteristics of the product or service and clarify the age, gender, region and other information of the target audience. The Douyin platform can accurately place advertisements based on this information to ensure that the advertisements can accurately reach the target audience and increase the exposure and click-through rate of the advertisements. In addition, the Douyin platform can accurately place advertisements based on this information, thereby increasing the click-through rate and conversion rate of advertisements. Therefore, correctly selecting the target audience is the key to using Douyin’s targeted traffic package.

The key to advertising creation is to attract users’ attention. Douyin is a platform that mainly focuses on short videos, so advertisements should not be too long. Try to control them between 15 seconds and 30 seconds to highlight the core selling points of the product or service. At the same time, attention should be paid to the creativity and form of the advertisement so that it can attract users' attention and have good interactivity to arouse users' resonance and interest.

Flexible use of advertising strategies is also essential. The Douyin platform provides a variety of delivery methods, such as precise delivery, targeted delivery, and interest tag delivery. According to the characteristics of the product and promotion needs, you can choose the appropriate delivery method to maximize the advertising effect. At the same time, attention should also be paid to controlling the frequency of advertisements to avoid frequent occurrences that may cause aesthetic fatigue for users.

Finally, monitoring and analyzing advertising effectiveness is a critical step. The Douyin platform provides a wealth of data analysis tools that can help users understand advertising exposure, click-through rate, conversion rate and other indicators, and then optimize and adjust advertising. By constantly monitoring advertising effects and conducting data analysis, problems can be discovered in a timely manner and corresponding improvement measures can be taken to improve advertising effectiveness and returns.

2. How to charge?

There are two main charging methods for Douyin’s targeted traffic packages: CPC (pay per click) and CPM (pay per thousand impressions). The specific charging standards will vary according to the advertiser's needs and bidding conditions.

The CPC method means that the advertiser only needs to pay when the user clicks on the advertisement. This method is suitable for advertisers who want to obtain clear conversion actions, such as promoting a purchase link for a certain product. Advertisers can set bids based on their own budget and needs and compete for click positions. At the same time, the Douyin platform will also determine the ranking of advertising exposure based on the advertising quality score.

The CPM method means that advertisers need to pay a certain fee to obtain a certain number of impressions. This method is suitable for advertisers who want to promote their brand and increase their visibility. Advertisers can set bids based on their budget and needs and compete for positions in thousands of impressions. The Douyin platform will determine the ranking of ad exposure based on ad quality scores and bids.

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