The third day of the first beta test of 'Eternal Tribulation' mobile game: Such retention! It's really hard to comment!

Didn’t I report to all my classmates the day before that the number of players in the first test of the mobile game "Eternal Calamity" broke the historical record of similar tests in Leihuo, and shocked the whole NetEase?

Today, after the retained data came out the next day, it also continued to generate the third highest data in history!

Only 0.2 percentage points lower than the second highest product in the first test!

But, does this mean that the product is stable? With this question in mind, our official account interviewed top experts in Leihuo UX-related industries. In this regard, based on the historical experience of the Leihuo UX team, they elaborated on 6 insights on this difficult-to-evaluate issue:

Opinion 1 The first test score is the player’s encouragement to the product team and does not represent the final score

The first test is the first time the product has officially met with players online. Some designs and in-game settings may have yet to be verified. For the mobile game "Eternal Tribulation" which has just received its version number, it is not It does not represent the final quality of the game.

The number of players in this test (which has refreshed the record for the first test of Thunder Fire Games) and the retained data also fully reflect everyone’s enthusiasm for experiencing the Everlasting Mobile Game and helping to improve the Everlasting Mobile Game. At this stage, Reviews also reflect players’ initial views on the game. The current retention status will become a source of motivation for the development team to improve and optimize the game. We also need to look at the first test results rationally and regard them as a guide for improvement rather than a final conclusion.

Insight 2 The feedback from each lost user is particularly valuable

During the first testing process, the Leihuo UX and Eternal Tribulation mobile game product groups attached great importance to every One player's experience and various feedback. For lost users, there may be some important factors that make them decide not to continue logging in. The specific shortcomings that prompted them to stop playing are all very valuable and will provide very valuable clues for the Eternal Tribulation mobile game development team to improve the game in the future. By carefully listening to and analyzing feedback from lost users, we can help the development team improve the quality of the game in a more targeted manner, ultimately attracting more players.

Insight 3 The test is not over yet, the sustainability of retention is very important

Starting from April 1st, the first test of this Eternal Tribulation mobile game will last for a full 14 days, and the test is still far away It’s not over yet, and the next day’s retention data is only preliminary data. The sustainability of player retention is very critical.

Next, Leihuo UX will continue to work with the product team to focus on monitoring multi-day retention. This is also a key indicator during the testing period, which can reflect the continued participation of users and the long-term attraction of Everlasting Mobile Games to users. What are the capabilities, and further guide the development team to focus on retaining and expanding the design of these key parts.

Insight 4 Feedback and in-depth insights from core users are critical to us

Core users are the cornerstone and valuable asset of our game development. Their feedback and feelings are also important references for continuously optimizing the game experience. These core users are often deep game enthusiasts and have extremely high requirements for game quality. Their feedback on dissatisfaction in this test, whether it is about the unreasonable game perspective settings, unsmooth character operation, or details such as sound effects, are the focus of our urgent attention. These feedbacks and in-depth insights It is the key for us to explore the room for game improvement.

Insights The five first tests are an important exercise to train the R&D team. We need to check for omissions and fill in the gaps to do a better job

"Eternal Tribulation" mobile game product R&D team Compared with the PC game R&D team of "Eternal Tribulation", the team is younger in terms of personnel composition and lacks practical operational experience. Meeting players for the first test is a very good opportunity to run into the team and enhance experience. Similarly, Leihuo UX's solution team that supports mobile games this time is also a combination of old and new. Most employees are still new recruits who have been in the company for 2 years, so training and training is very critical. In the future, we will continue to cooperate with the product team to check problems and fill in the gaps through actual combat. Lay a solid foundation for future official launch.

Insight 6: The design team of Leihuo UX needs to quickly adjust the direction of experience design more accurately through testing to further improve the player experience

Through this test, we have also received some feedback and suggestions from players on the UI design of the Everlasting mobile game in the past few days, which is also everyone’s encouragement to us. From the beginning of the Everlasting Tribulation mobile game project, Leihuo UX Design Department has been fully responsible for its interactive experience design work, and we are also continuously iterating the current UI and interaction logic. At the same time, we will also further focus on rapid adjustments to the experience design based on players’ UI test feedback to ensure that the user experience of the product can be continuously improved in the next test and official launch!

Generally speaking, although the retention data of the Everlasting Mobile Game is good, it is really difficult to evaluate!

Our Leihuo UX will work together with the development team and marketing team to further seize the time to optimize the product!

Never be satisfied, never be a little bit arrogant!

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