World of Warcraft Classic Server: Level 85 has not yet started. Microsoft is talking about supporting itself. Blizzard urgently needs the national server to continue its life.

Both versions of World of Warcraft are at the end of the version. Under the influence of the ban on gold groups in the exploration server, the European and American servers are also losing players. Although Blizzard has just announced that there are still 7 million subscribers, but after excluding the massive studio accounts in the Asian server, how many real active players are there? I guess only Blizzard knows about it.

The WLK version of the nostalgic server is about to end, and Blizzard has also started testing the CTM version of the nostalgic server. Previous tests, whether it was the level 60 version, the TBC version, or even the WLK version, attracted a large number of players to watch. Only this time the CTM version is not popular at all.

At the beginning, players thought it was the impact of the closure of the national server. In fact, the CTM version also did not have any popularity in the foreign server.

This is the viewing data of the CTM Classic server test intercepted by Fat Brother on twitch. It can be seen that whether it is the head anchor or the small anchor, the number of views is very low. , the number of views is less than three digits, and it is estimated that even Blizzard itself did not expect it.

For Blizzard, the CTM version of the nostalgic server must be GG, and the only remaining ones are the exploration server and the official server.

In terms of exploration server, in addition to the Asian server which still maintains a high popularity, the player traffic of the European server and the American server has been significantly lost. When it was first opened, there were 3 million daily active characters. At the end of the P1 phase, it became about 1 million, and now it is hovering around 30W.

It stands to reason that after the WLK version ends, the exploration server can just make up for the decline in the number of people in the nostalgic server, but now it seems that except for the Asian server, it is difficult for the exploration server to make up for the losses in the European and American servers.

In terms of official servers, the European and American servers are still very popular, but the number of players in the Asian servers is very small. The Asian server has a hero list that can be checked, and the data is more reliable. Currently, there are only about 20,000 active players overall, which cannot bring much revenue to Blizzard at all.

As the saying goes, "The house leaks only when it rains all night, and the ship is late and encounters a headwind." Blizzard thought that it would be able to embrace it after becoming a Microsoft company. As a result, Microsoft not only carried out large-scale layoffs before, but now it has I plan to let Blizzard fend for itself.

A few days ago, a Microsoft editor revealed a very interesting news: Microsoft recently held an all-hands meeting with Phil Spencer During the meeting, the future prospects of XBOX were discussed. At the same time, Microsoft hopes that each of its departments can be self-reliant. Each department mentioned here naturally includes the acquired Blizzard.

I believe many players still remember that Activision Blizzard’s financial report before the closure of the Chinese server showed that the revenue from the Chinese server accounted for 3% of Activision Blizzard’s revenue. At that time, many players thought this proportion was not high. However, The revenue from the Chinese server accounts for more than 15% of Blizzard’s revenue.

Before the closure of the national server, the popularity of foreign servers was still very high. After the closure of the national server, the popularity of foreign servers has also gradually declined. It accounted for 15% before, but now The proportion will only be higher. You must know that the revenue of Blizzard's three main games in the Chinese server is very considerable.

Needless to say, World of Warcraft’s status in the hearts of Chinese server players. Hearthstone’s national server revenue is the highest in the world. After Overwatch 2 left the national server, the competition has become more and more popular. If Saudi Arabia hadn't come to the rescue, the Overwatch season would have been ruined.

Diablo 4 has been sold once in foreign servers, and it has also been put on the Microsoft game platform XGP. Only players in the Chinese server can pay for it.

Under the influence of the above factors, Blizzard's situation is obvious. It is not an exaggeration to say that Blizzard urgently needs the national server to continue its life.

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