Apple's Vision Pro headset leads the way, and the AR/VR market is booming again

According to the latest report released by market research organization IDC, Apple’s Vision Pro head display once again demonstrated its strong market influence in the field of AR/VR headsets. The launch of this product not only reignited the vitality of the entire AR/VR head-mounted display market, but also accelerated the rapid development of this field.

Although the price of Apple Vision Pro is still higher for many users, its significant market appeal cannot be ignored. The launch of this head-mounted display has brought new development opportunities to the entire industry and accelerated the reshuffle process of the head-mounted display industry.

It is understood that before Apple released Vision Pro, the head-mounted display market was mainly dominated by two forms: virtual reality (VR) and augmented reality (AR). However, with the launch of Vision Pro, mixed reality (MR) began to be gradually applied. MR technology enables users to flexibly switch between augmented reality and virtual reality, bringing users a richer immersive experience.

Ramon Lamas, research director at IDC, pointed out that mixed reality technology has always been on the fringes of the head-mounted device market, but with the launch of Vision Pro, this technology has shown unprecedented potential. He predicts that mixed reality technology will become a key development direction of the future head-mounted device market.

Additionally, Research Manager Jitesh Ubrani also pointed out: “In addition to Apple, many other companies such as me#ta have also begun to transition from single AR/VR technology to MR technology. This will help drive further growth of the entire head-mounted display market. ”

According to an IDC report, although global AR and VR headset shipments fell by 23.5% in 2023, shipments are expected to increase by 44.2% to 9.8 million units by the end of 2024. . This growth was mainly due to the launch of a number of innovative products, especially new headsets with advanced technologies such as Apple’s Vision Pro.

According to IDC’s forecast, by 2028, shipments of virtual reality (VR) headsets will increase to 24.7 million units, and shipments of augmented reality (AR) headsets will also reach 10.9 million units. . This prediction shows that with the continuous innovation of technology and the increase of market demand, the AR/VR head display market will usher in a broader development space.

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