Zhao Ming said that the Flip small folding phone will be released soon: you can fully believe in Honor's innovation

On March 18, Honor held its 2024 spring flagship new product launch conference. At this conference, Honor Magic6 RSR Porsche Design and Honor Magic6 Ultimate Edition were officially released. After the press conference, Honor CEO Zhao Ming officially confirmed in an interview with the media: Honor will soon release the Flip small folding phone.

In the past year, when it comes to folding screen mobile phones, I believe many people will think of Honor immediately, because they did have a very strong performance in the field of folding screen mobile phones last year, but the folding screen mobile phones they have launched so far are all horizontal Large foldable phones are mainly foldable, so Honor’s small foldable screen phones have always attracted much attention. Zhao Ming’s interview this time undoubtedly gave everyone reassurance:

Honor has a Flip product that will be launched in 2024. We make small foldable products. Also adhering to Honor's consistent value proposition or product thinking, we must bring some unique experiences to the industry.

In fact, there have been many rumors and revelations about Honor’s small folding screen mobile phone. Combining what Zhao Ming revealed this time and previous revelations, the editor will sort it out for everyone. First of all, previous rumors have mentioned that Honor’s small foldable phones are different from those currently on the market and are in a league of their own. This time Zhao Ming also mentioned “different”, indicating that Honor is really interested in small foldable phones. There will be unique thoughts. And this "uniqueness" may first be reflected in the interactive functions. Some tipsters mentioned that the style and gameplay of the Honor small folding phone will be a little different. At the same time, there is also news that the Honor small folding screen phone may have a larger external screen. . The small folding screen mobile phones currently on the market do have some research on interaction, which is mainly reflected in the interactive linkage between the internal and external screens. However, due to the small size of the external screens of most mobile phones, in practice, The practical improvement that can be brought about by the experience is actually not much, and it is more about information preview and display. Of course, there are also some products with relatively large external screens that offer more ways to interact with external screen functions, but overall, they have not yet reached a level that can significantly improve daily use experience and efficiency. And if Honor can really bring a larger external screen this time, then I believe it will bring more and more practical interactive scenarios in terms of interactive linkage between internal and external screens, making the small foldable internal and external screen linkage a unique breakthrough point. Secondly, there is news that the battery of Honor’s small foldable phone may also be a highlight. As we all know, it is difficult to increase the battery capacity of small folding screen mobile phones due to factors such as the additional hinge structure and external screen on the body. Honor's Qinghai Lake battery has obvious advantages at this time due to its thinness and high density. If this small folding screen mobile phone can be equipped with a Qinghai Lake battery and be optimized in a targeted manner, it will undoubtedly be an important breakthrough for this type of product and will solve a key pain point in the use of small folding mobile phones. In addition, the leaked information also mentioned that Honor’s small folding phone will have a larger external screen size, and may use new materials and be equipped with the third-generation Snapdragon 8 platform. As for the release time , there is news that it is Q2, but it is not certain yet. In any case, one thing is certain, Honor’s small folding phone will definitely carry enough innovative features, as Zhao Ming said in an interview:

When Honor becomes small When considering this industry and field, we also want to provide unique value to consumers from this dimension with this product.

In other words, we can fully believe in Honor when it comes to product innovation. The reason why I say this is because Honor has delivered very good results since entering the folding screen mobile phone market. Especially the "three consecutive hits" of folding screen products launched by Honor from July to October last year can be said to be full of innovation points. First of all, the Magic V2 product. Honor has greatly reduced the thickness and weight of the phone through innovations in structure, materials and processes, and has brought about self-developed Luban titanium hinges, ultra-thin surround antenna design, Key innovative technologies such as Honor's Qinghai Lake battery and Honor's Cicada Wing bionic cooling system allow the phone to be only 4.7mm when unfolded and 9.9mm when folded, truly bringing foldable screen phones into the millimeter era. At the same time, the body weight is only 231g, which is lighter than many candy bars. Mobile phones are lighter and thinner. Another example is the later Honor V Purse folding screen mobile phone. Through the original "wallet folding screen" design, it injected an unprecedented fashion gene into the folding screen mobile phone, and also brought a lot of interactive aspects. The stunning side display allows users to customize their personal status and update it in real time to convey the user's personalized status. Honor V Purse also further reduced the thickness of the closed body to 8.6mm, once again breaking the industry record. With a series of innovations that solve the core pain points of folding screen mobile phones, Honor has quickly won the recognition of consumers in the folding screen mobile phone market. By November last year, Honor’s foldable screen mobile phones had achieved cumulative production of more than 1 million units. At the same time, according to IDC data, in the third quarter of last year, Honor Magic V2 significantly led all folding screen products in the third quarter with its strong product strength, taking the first place in the folding screen market. At the same time, folding screen mobile phones have also become a strategic product for Honor to break through the solid pattern of the high-end market. The successful performance in the field of folding screens marks that Honor has taken the lead in entering the high-end track led by folding screens and completed its cooperation with the high-end market. Brands such as Apple and Huawei compete head-on in the high-end market.

Written at the end

Folding screen mobile phones have always been regarded as a peak in the field of high-end flagship mobile phones. They are a "must-have" for manufacturers to attack the high-end market. At the same time, folding screen mobile phones themselves It is also in a development cycle of “from early adopter to popularization”. According to IDC's latest data report, China's foldable screen mobile phone market shipments for the whole of 2023 will be approximately 7.007 million units, a year-on-year increase of 114.5%; in the fourth quarter of last year, the year-on-year growth was 149.6%. Since the first product was launched in 2019, China’s foldable screen mobile phone market has grown by more than 100% year-on-year for four consecutive years. However, among them, Xiaofold’s share dropped to 32% from 42% in the previous year. At the same time, market research organization CINNO Research also predicts that in 2024, the sales of foldable screen mobile phones in the Chinese market may reach 9.2 million units, a year-on-year increase of 41%, among which the sales of small foldable phones may increase by 15% year-on-year, which is smaller than the overall growth rate. . Is there a problem with the product form of a small folding phone? It is believed that this is not the case. The pain points of small folding products in terms of positioning, functions and user experience are the reasons for their slowdown in growth. As we mentioned earlier, in the past, many manufacturers launched small folding mobile phones that were too positioned in the feminine market, which was a pain point. At the same time, the common battery life problems of small folding screen mobile phones are also the reason why many consumers prefer large folding phones. Another example is that due to the shape of the small folding device, the number of folding times is more than that of the large folding device. Concerns about screen life are also a pain point that consumers pay attention to. In short, the small folding mobile phone market needs someone to come up with innovations that can truly solve the pain points of users. Therefore, we also very much look forward to Honor being able to bring their innovative spirit and breakthrough technology in large horizontal folding screen mobile phone products to the upcoming small folding mobile phone products, and truly lead small folding mobile phones to play their due role. advantages and product value. Especially in the previous revelations, it was also mentioned that Honor has been preparing for a small folding screen mobile phone for two years, which shows that they themselves also attach great importance to this product. So, let us look forward to it together and see what surprises Honor will bring to the small folding screen mobile phone market.

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