Cook may appear at the opening ceremony of Apple's flagship store in Jing'an, Shanghai. Apple fans shouldn't miss it

Previously, Apple’s official website officially announced that it will open a new flagship store - Shanghai Jing’an Store at No. 1699 Nanjing West Road, Jing’an District, Shanghai. According to relevant reports, this store will become the highest-standard Apple flagship store in China and will undoubtedly attract the attention of many Apple fans. Judging from the known decoration information, the Shanghai Jing'an store is expected to cover an area of ​​3,835 square meters, with a total investment of more than 83.4 million yuan. Its retail store level is second only to the global Apple flagship store on Fifth Avenue in New York, which shows its distinguished status. In view of such a high-profile opening, some bloggers speculated that Apple CEO Cook may be present in person to participate in this grand opening ceremony.

It is reported that in order to celebrate the opening, the Shanghai Symphony Orchestra will present a wonderful live performance on the opening day, bringing an unforgettable audio-visual feast to many "Fruit fans" . From March 23 to April 30, the new store will also launch a series of exclusive courses, where consumers can improve their photography and video production skills and enjoy the joy of creation under the careful guidance of Apple Creative trainers.

Apple’s business presence in mainland China continues to expand, with a total of 45 directly-operated stores spread across 23 cities. Among them, the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen have gathered 16 stores, and Shanghai ranks first with 7 stores, covering Hong Kong Plaza, Nanjing East Road, iapm shopping mall, IFC shopping mall, etc. Busy area.

However, it is worth noting that despite Apple’s continuous expansion of its retail business in China, data from market research organization Counterpoint Research shows that Apple’s iPhone sales in the Chinese market suffered a year-on-year decline in the first six weeks of this year. Due to challenges, sales fell by 24% year-on-year. This change has dropped Apple's ranking in China's smartphone market to fourth place, and its market share has dropped from 19% in 2023 to 15.7%.

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