Dongfeng Motor's new energy 'betting” incentive mechanism has paid off, and Warrior 917 sales are gaining momentum

Dongfeng Motor Corporation recently announced that it will accelerate the three-year action of new energy transformation and upgrading and promote the realization of the goal by optimizing the incentive mechanism. What is particularly noteworthy is that the company’s “gambling” incentive mechanism around the new model Warrior 917 has begun to bear fruit.

In 2023, Mengshi Technology showed strong sales momentum in the market. Within more than three months after the delivery of the Warrior 917, the model not only successfully completed its sales target, but also achieved an average price of more than 700,000 yuan, which is a very eye-catching performance. In addition, Mengshi Technology has also rapidly expanded its sales channels, covering 31 cities, and established 39 channel stores, laying a solid foundation for further increasing market share.

According to the editor’s understanding, the Mengshi 917 “bet” new model project closely links market performance with employee interests. By setting clear sales and income targets and corresponding incentive mechanisms, it effectively stimulates the enthusiasm of employees. and creativity. A total of 106 core backbones from R&D, manufacturing, marketing and other fields participated in this "bet". They worked together to successfully achieve the "bet" goal in 2023 and received a total of 16 million yuan in rewards. In terms of amount, the per capita reward reached 150,000 yuan, and the highest reward reached 480,000 yuan.

Dongfeng Motor Corporation stated that in the future, it will further optimize the new model project management mechanism, promote the in-depth implementation of the PM system management transformation, and achieve full coverage of the "bet" incentive mechanism for new energy vehicle projects. This measure is expected to further enhance Dongfeng Motor's market competitiveness in the new energy field and inject new impetus into the company's development.

Previous reports stated that the new energy hardcore off-road model of Dongfeng Motor’s Mengshi brand, the Mengshi 917, has been officially launched on August 25, 2023, with a price range of 637,700-697,700 yuan. With its excellent performance and design, the car received widespread attention from the market once it was launched. The dimensions of the car are 4987mm in length, 2080mm in width, and 1935mm in height. The interior decoration is luxurious and comfortable, and it is equipped with high-tech configurations such as suspended LCD instruments, central control screen, and passenger entertainment screen. In terms of power, the pure electric model provides front and rear four-motor drive, has a powerful power output of more than 1,000 horsepower and a wheel torque of more than 16,000N·m, and is equipped with a two-speed gearbox with integrated differential lock. In addition, the range-extended model is also equipped with a 1.5-liter four-cylinder range extender, with a comprehensive cruising range of more than 800 kilometers. The new car also has certain water-wading and external discharge functions, providing consumers with a richer experience.

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