Apple begins assembling and producing iPhone 15 in Brazil to reduce taxes and improve competitiveness

According to Brazilian technology media MacMagazine, Apple has recently begun assembling iPhone 15 models in Brazil. This news comes from the latest changes to the product page on Apple’s official website. Apple may have chosen to assemble and produce iPhones in Brazil to meet local demand, reduce production costs or promote local economic development. This move also shows Apple’s emphasis on the Brazilian market and its commitment to local consumers. As the demand for smartphones in the global market continues to increase, Apple's decision is also in line with market trends. As an important emerging market, Brazil is of strategic significance to Apple. This move is expected to be

To verify this news, MacMagazine went to the Apple Store in Brazil and carefully studied the iPhone 15 checkout page. They noticed that the part numbers listed on that page all ended in "BR/A." In accordance with Brazilian regulations, this number indicates that the product was assembled in Brazil. Normally, if a product is imported from other countries and sold in Brazil, its product label will be "BE/A" or "BZ/A".

It is understood that Apple’s current assembly and production in Brazil is limited to the 6.1-inch iPhone 15 standard version. The iPhone 15 Plus and high-end iPhone 15 Pro models still need to rely on imports. This adjustment strategy may be related to the high taxes Brazil imposes on imported products. By conducting assembly and production in Brazil, Apple is expected to reduce relevant taxes and fees, further meet local market demand and enhance competitiveness.

This decision highlights Apple’s emphasis on the Brazilian market and also demonstrates the flexibility and strategic adjustments of its global supply chain strategy. In the future, as the market environment and consumer demand continue to change, Apple may continue to optimize its production strategy to better meet market demand in different regions.

The above is the detailed content of Apple begins assembling and producing iPhone 15 in Brazil to reduce taxes and improve competitiveness. For more information, please follow other related articles on the PHP Chinese website!